Long-term unplanned price-cutting risks the financial security of retailers and producers, leading to even more problems for consumers as competition and choice disappear. The reality is that cutting prices can create a whole suite of issues for retailers and consumers alike
Long-term unplanned price-cutting risks the financial security of retailers and producers, leading to even more problems for consumers as competition and choice disappear. The reality is that cutting prices can create a whole suite of issues for retailers and consumers alike
Ecommerce and marketing consultancy Entropy, is our exclusive partner for the new series of Ecommerce Hero on ECA.
By Olivia Cox, Junior Copywriter
Julie McGinlay, Head of Brand, PR and Comms at eDesk, explains why brands should be putting their positive reviews to good use.
Marketers know effective branded content in premium environments provides brands with a strong halo effect, but measurement options offered by publishers are often weak, with over reliance on flawed panel-based research. Over many years working on the commercial side of a leading media owner, I consistently came up against three issues:
The four key marketing challenges for retailers
According to new research, the majority of online shoppers reveal that user-generated content such as images and videos from other consumers highly impacts their purchasing decisions.
The weeks instalment of the ECA round-up includes news from DPD UK, eBay UK, Adobe and more.
An XRM strategy lets businesses put the customers at the forefront – here are three ways building an XRM strategy will help increase customer loyalty:
AI is the marketers new best friend
To ensure your business is successful in cross-selling online, these are the key considerations that should assist in maintaining profitability via multiple sales channels
This weeks ECA news round-up features companies such as BigCommerce, Forecast, Clearco and many more.
By Simon Kvist Gaulshoj, CEO
