Long-term unplanned price-cutting risks the financial security of retailers and producers, leading to even more problems for consumers as competition and choice disappear. The reality is that cutting prices can create a whole suite of issues for retailers and consumers alike
Long-term unplanned price-cutting risks the financial security of retailers and producers, leading to even more problems for consumers as competition and choice disappear. The reality is that cutting prices can create a whole suite of issues for retailers and consumers alike
Despite the potential of social ecommerce, monitoring on these platforms is a challenge, and this can create the perfect environment for counterfeiters.
Omnichannel retailing has always proved challenging for retailers – for both those that have successfully migrated from a pure brick-and-mortar format, to retailers that natively blended online and physical stores from their inception.
Shoppers are spending more money in-app, but they’re also spending more of their time in-app overall per day
Good news for retailers trying to recover lost profits or sustain sudden revenue growth following an unpredictable 18 months.
Whether it’s been 200 or 2,000 years since influencer marketing started, it seems a bit of a stretch to call it a new phenomenon. That said, many of the tools that can be used to manage the activities are still very new, and that’s probably where some of the confusion arises
Advertising has lost the trust of the people it needs to appeal to, and partnership marketing has been able to rediscover that trust via other channels
The value of high impact formats is that they create a canvas for ads that work better and generate stronger results. But they can’t do all the heavy lifting on their own. In other words, a great format can’t save a rotten creative.
The gaming ecosystem harbours the most passionate and engaged audiences in media and we are seeing massive brand investment flooding in
To understand the opportunity that exists around this year’s BFCM, we need to first understand the science behind discounting. There’s a psychological thrill that comes with saving money.
With Christmas less than three months away now is a golden opportunity to look again at how you engage with your customers and promote your brand.
Roku is launching an app to enable Shopify’s small and medium businesses to deliver TV ad campaigns.
Nielsen and PubMatic announced today that Nielsen’s audience data is now available through PubMatic’s Audience Encore™ permitting advertisers to buy premium omnichannel inventory
