Interviews, insight & analysis on Ecommerce

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Technology

Glynn Davis: Robotics plays an increasingly important role in the retail sector

We only need to go back to early 2020 to find that a major worry in the retail industry was the forecasted loss of jobs due to robotics and automation, with the BRC (British Retail Consortium) predicting 370,000 roles would become extinct by 2025 as a result of the advance of technology automating a plethora of roles.

Strategy

Rethink and reset your ecommerce strategy

The current changes in the ecommerce landscape seem to offer a one-of-a-kind opportunity to create memorable marketing moments and build strong customer relationships, only if advertisers and marketers are willing to move strategically. So how can they do this and what is the stand out area that marketers need to re-think to make ecommerce really work? 

Customer Experience

How conversational commerce is driving ROI for brands

By having real-time conversations with customers, brands are able to establish a connection and drive loyalty by providing exactly what a shopper needs at exactly the right time.