In a new series, ECA is talking to the heads of ecommerce at agencies and brands to find out what the industry’s leading players thing about the future of the ecommerce industry. First up is Mudit Jaju, Global Head of Ecommerce at Wavemaker.
In a new series, ECA is talking to the heads of ecommerce at agencies and brands to find out what the industry’s leading players thing about the future of the ecommerce industry. First up is Mudit Jaju, Global Head of Ecommerce at Wavemaker.
Thanks to increasing technological advancements and the boom in ecommerce, it is almost impossible to shop online without coming across a chatbot.
Consumers want returns guarrantees before making a purchase
Nearly a quarter of customers who experience delivery issues whilst ordering goods online do not complain.
Ve Global, the ecommerce technology company, has published the findings of new research revealing the top products British consumers find difficult to buy online. The results reveal the reasons why consumers have less confidence shopping online and what online retailers need to do to compete for these often in-person purchases.
With Amazon set to open up department store-like physical retail locations, some experts share their thoughts on the move.
SCA will secure the checkout process but don’t overlook the impact on the rest of the journey.
By having real-time conversations with customers, brands are able to establish a connection and drive loyalty by providing exactly what a shopper needs at exactly the right time.
