Customer Experience

While loyalty programs are well-established in creating consumer engagement and return business, through personalising these programs retailers can ensure that their clientele won’t switch to a rival brand with a better understanding of their needs. In fact, personalisation is increasingly the norm: research shows that 71% of consumers expect companies to deliver personalised interactions, while 76% get frustrated when this doesn’t happen. 

The four key factors for a well-performing ecommerce website

Consumers are being more cautious with their spending due to the ongoing cost of living crisis with impulse purchasing declining steepl