Interviews, insight & analysis on Ecommerce

Customer Experience

Customer Experience

Gen Z shoppers embrace Buy Now, Pay Later services

In the past year, 42% of British 16-to-24-year-olds used a Buy Now, Pay Later service to help evenly spread the cost of big-budgeted fashion items and expensive tech purchases…

Customer Experience

If you want loyalty, give customers what they want

Traditional loyalty programmes usually operate by giving a financial reward to thank a customer after a transaction has been made. This act of giving something back solidifies choice and creates reasons for repeat purchase. 

Customer Experience

Expectations vs the evolving ecommerce landscape

Simply accepting that a delivery would arrive ‘whenever it arrived’ is a mere thing of the past. Introduced to customers by the likes of Amazon Prime, delivery choice is now considered hygiene

Customer Experience

Using data to keep customers engaged this Christmas

This festive season, brands face a challenge. Customer expectations are elevated, but widespread global pressures on supply chains are causing havoc with businesses’ ability to deliver the products and experiences customers are used to at this crucial time of year.

Customer Experience

Marcus Oughton, Head of Ecommerce, Clarks on the future of ecommerce

In this series, ECA is talking to the heads of ecommerce at agencies and brands to find out what the industry’s leading players think about the future of the ecommerce industry. Next up is Marcus Oughton, Head of Ecommerce, Clarks UK & EMEA.