Traditional loyalty programmes usually operate by giving a financial reward to thank a customer after a transaction has been made. This act of giving something back solidifies choice and creates reasons for repeat purchase.
Traditional loyalty programmes usually operate by giving a financial reward to thank a customer after a transaction has been made. This act of giving something back solidifies choice and creates reasons for repeat purchase.
In the past year, 42% of British 16-to-24-year-olds used a Buy Now, Pay Later service to help evenly spread the cost of big-budgeted fashion items and expensive tech purchases…
By Wayne Snyder, VP Retail
Why is there so often a disconnect between the voice of marketing and the voice of customer service?
Brian Atkinson, Vice President and General Manager at Five9, shares five 2022 predictions to help businesses stay ahead of customer expectations.
Traditional loyalty programmes usually operate by giving a financial reward to thank a customer after a transaction has been made. This act of giving something back solidifies choice and creates reasons for repeat purchase.
Simply accepting that a delivery would arrive ‘whenever it arrived’ is a mere thing of the past. Introduced to customers by the likes of Amazon Prime, delivery choice is now considered hygiene
As we wave goodbye to another difficult year, we, here at Ecommerce Age, prefer not to dwell on the past and instead look to the future.
This festive season, brands face a challenge. Customer expectations are elevated, but widespread global pressures on supply chains are causing havoc with businesses’ ability to deliver the products and experiences customers are used to at this crucial time of year.
Andre Hordagoda, Co-CEO & Co-founder of Go Instore, provides advice on retaining customers beyond Black Friday.
In this series, ECA is talking to the heads of ecommerce at agencies and brands to find out what the industry’s leading players think about the future of the ecommerce industry. Next up is Marcus Oughton, Head of Ecommerce, Clarks UK & EMEA.
If digital is the shopping channel of choice, experience is the new brand
Emplifi and Forrester Consulting found that less than 30% of brands prioritise customer engagement in their social commerce strategy.
