Traditional loyalty programmes usually operate by giving a financial reward to thank a customer after a transaction has been made. This act of giving something back solidifies choice and creates reasons for repeat purchase.
Traditional loyalty programmes usually operate by giving a financial reward to thank a customer after a transaction has been made. This act of giving something back solidifies choice and creates reasons for repeat purchase.
Charlie Casey, CEO of LoyaltyLion, explains why existing customers are vital to brand security in the face of inflation.
In the latest in ECA’s interview series with founder and CEOs of innovative ecommerce brands, we speak to Paul Hornby, digital customer experience director, The Very Group
Latest research reveals British consumers want measures that offer them total protection from fake reviews. 78% of consumers and 81% of businesses are calling for greater action to put an end to fake reviews and urging the Government to bring in the same laws being introduced across the EU on 28th May…
McKinsey & Company has acquired Madrid-based S4G Consulting. As a Salesforce Platinum Partner, S4G specializes in helping companies of all sizes extend the power of Salesforce’s customer relationship management (CRM) platform to improve customer outcomes.
Glynn Davis is one of the UK’s most knowledgeable and experienced retail journalists, founder of Retail Insider, and Ecommerce Age’s new monthly columnists.
A combination of events over the past few years – ranging from COVID-19 to Brexit and the war in Ukraine – have left UK consumers facing inflationary pressures few have experienced in their lifetimes, writes James Hall, Commercial Director, Doxim…
Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, has formally unveiled its global Experience & Commerce practice and named the leadership team spearheading the agency’s services.
Social commerce is already massive and Accenture has predicted that it will be worth $1.2 trillion by 2025, growing three times faster than traditional e-commerce. It also claimed that by 2025, social will comprise no less than 17% of all e-commerce sales.
The study conducted by parcelLab found that 79% of retailers fail to communicate after dispatch.
Survey indicates inconvenience, excessive cost, and sustainability as top concerns
By Mendel Gniwisch, CEO of
Lia Cattassini, Strategy Director at Tribal Worldwide, looks at why blended retail will be the key to brands creating the best possible customer experience.
