Interviews, insight & analysis on Ecommerce

Customer Experience

Customer Experience

How brands can build customer loyalty in 2022

Despite these challenges, some brands are managing to cut through the noise and achieve success. For instance, in January retailer Hotel Chocolat announced it had grown revenue by 37% thanks to strong brand position and multichannel strategy, while Marks & Spencer reported a record festive shopping period. 

Customer Experience

Using data to save the highstreet

Andre Hordagoda, Co-CEO & Co-founder of Go Instore, looks at how the highstreet can harness data to better serve customers.

Customer Experience

Gen Z shoppers embrace Buy Now, Pay Later services

In the past year, 42% of British 16-to-24-year-olds used a Buy Now, Pay Later service to help evenly spread the cost of big-budgeted fashion items and expensive tech purchases…

Customer Experience

If you want loyalty, give customers what they want

Traditional loyalty programmes usually operate by giving a financial reward to thank a customer after a transaction has been made. This act of giving something back solidifies choice and creates reasons for repeat purchase. 

Customer Experience

Expectations vs the evolving ecommerce landscape

Simply accepting that a delivery would arrive ‘whenever it arrived’ is a mere thing of the past. Introduced to customers by the likes of Amazon Prime, delivery choice is now considered hygiene

Customer Experience

Using data to keep customers engaged this Christmas

This festive season, brands face a challenge. Customer expectations are elevated, but widespread global pressures on supply chains are causing havoc with businesses’ ability to deliver the products and experiences customers are used to at this crucial time of year.