Interviews, insight & analysis on Ecommerce

Twitter Linkedin Rss

Customer Experience

How personalisation can spell success for the holiday season and beyond

September 22, 2023

While loyalty programs are well-established in creating consumer engagement and return business, through personalising these programs retailers can ensure that their clientele won’t switch to a rival brand with a better understanding of their needs. In fact, personalisation is increasingly the norm: research shows that 71% of consumers expect companies to deliver personalised interactions, while 76% get frustrated when this doesn’t happen. 

How personalisation can spell success for the holiday season and beyond

September 22, 2023

While loyalty programs are well-established in creating consumer engagement and return business, through personalising these programs retailers can ensure that their clientele won’t switch to a rival brand with a better understanding of their needs. In fact, personalisation is increasingly the norm: research shows that 71% of consumers expect companies to deliver personalised interactions, while 76% get frustrated when this doesn’t happen. 
Customer Experience

The fallacy of frictionless experiences

Frictionlessness has become the holy grail of ecommerce. From the ‘Shop Now’ function on Instagram or Amazon’s One Click To Buy button. The ambition is simple, and largely admirable – to make it as easy as possible for people to get their hands on the things they want.

Justin Pearse April 24, 2023
Customer Experience

Post-purchase delivery communication proves critical for avoiding negative reviews

Two-thirds of customers will leave a negative review when their delivery is delayed or they receive an unsatisfactory response to a “where is my order” (WISMO) query, highlighting the critical role of real-time post-purchase delivery information and customer communication in avoiding potentially damaging negative online reviews.

Eleanor Oakes March 14, 2023
Customer Experience

Make way, fashion! Food and drink are the new premium treat of choice

New research from independent creative agency Impero has revealed that consumer spending habits have changed, with respondents willing to spend money on food (47%), alcohol (38%), holidays (36%), coffee (33%) and beauty (31%). Fashion is set to lose out, with 32% of consumers trading down to prioritise spending elsewhere…

Michael Feeley March 6, 2023
Customer Experience

Go Inspire announces partnership with Bloomreach 

Marketing performance partner Go Inspire (a Xerox company) has partnered with Bloomreach to boost personalised communications across the customer journey….

Michael Feeley January 31, 2023
Copyright © 2022 . All rights reserved.

Please send all editorial enquiries to: editorial@newdigitalage.co.uk


Built by Jigowatt – Web Design Peterborough

Follow us

Twitter Linkedin Rss