Interviews, insight & analysis on Ecommerce

Opinion

Marketing

Making marketing emails accessible

According to research from the World Health Organisation, more than two billion people around the
world suffer from a vision impairment alone, writes Guy Hanson of Validity…

DTC

Why acing your returns process matters

In a recent survey, 81% of consumers said they would shun a retailer if they saw issues with their return process, writes Carmen Carey, CEO at Sorted…

Marketing

Don’t wait for Google: put privacy first

In a world of ever increasing data, consumers and media alike are becoming more aware of the benefits and the risks, causing a global shift to adopting a privacy-first mentality. Providing a sense of security and safety goes a long way to building digital trust