Interviews, insight & analysis on Ecommerce

Opinion

Logistics

How do we solve the issues with lockers?

We’ve all seen the banks of parcel lockers that we’ve all seen outside supermarkets and train stations. They are clearly a sensible idea, and one that I’ve been more than willing to use, but I’m very rarely given the option to do so when ordering goods online. Part of the problem, according to Gary Winter, VP of global strategic initiatives for parcel lockers at Quadient, is that they are invariably linked to a single delivery firm – such as Amazon or InPost – and this limits traction.

Marketing

The true cost of price cutting

Long-term unplanned price-cutting risks the financial security of retailers and producers, leading to even more problems for consumers as competition and choice disappear. The reality is that cutting prices can create a whole suite of issues for retailers and consumers alike

Customer Experience

How personalisation can spell success for the holiday season and beyond

While loyalty programs are well-established in creating consumer engagement and return business, through personalising these programs retailers can ensure that their clientele won’t switch to a rival brand with a better understanding of their needs. In fact, personalisation is increasingly the norm: research shows that 71% of consumers expect companies to deliver personalised interactions, while 76% get frustrated when this doesn’t happen. 

General

Teaming your way through economic difficulty

Thomas Peham, VP of Marketing at enterprise CMS Storyblok explains why a multidisciplinary team approach can help drive innovation and improve efficiencies… 

General

Top 5 CRM challenges facing brands

In the ever-evolving landscape of customer relationship management (CRM) and customer experience (CX), brands are facing an array of challenges, writes Chris Smith, Principal Consultant for CX & Technology at Team ITG…

General

How merchants can achieve cut-through in a crowded landscape

With global ecommerce sales predicted to hit $6 trillion in 2023, the challenge of standing out in an increasingly crowded online space is getting harder every day, writes Benjamin Oluonye, Director of Operations, Underwaterpistol…