Adam Jabłoński, Account Management Strategy Team Manager at RTB House, explains how Deep Learning technology can help retailers win out in the ‘Golden Quarter’.
Adam Jabłoński, Account Management Strategy Team Manager at RTB House, explains how Deep Learning technology can help retailers win out in the ‘Golden Quarter’.
FMCGs can leverage digital engagement to increase their reach, visibility, brand loyalty and sales, writes James Churchill, Head of Global Merchants Services, PayU GPO…
By Suhaib Zaheer, Senior Vice
The shift in computing infrastructure from the cloud to the edge has led to explosive growth and transformation in the retail industry, writes Prashanth Nanjundappa, VP, Product Management at Progress…
The central purpose of using discount codes with influencers has been to promote measurement, which has been shown to be flawed – evaluating influencer marketing based on discount code sales does not provide an accurate picture of the channel’s effectiveness and value. Marketers need to rethink their approach.
Brands are looking for ways to ensure customer satisfaction even during peak season, whether it be post-purchase communications, in-store experiences, and personalised recommendations. One crucial aspect that many retailers are overlooking holds immense potential for revenue retention and customer satisfaction: returns.
Retailers must leverage digital to focus on the customer, writes Nick Rudd of MMT…
Hugh Stevens, UK MD at LiveRamp, explores how retailers can unlock the power of their customer data through retail media networks.
Retailers should not dismiss investing in sizing technology, which may help them to claw back the cost of returns and address the crisis which is costing consumers, retailers and the environment.
EDA is the fundamental framework that enables organisations to monitor and analyse the series of events occurring in their wider business. It achieves this by decoupling the events from the system it originated in, allowing them to be processed and transmitted in real-time to other systems, people or devices.
Traditional bidding models, known as waterfall auctions, are generally thought to be a fragmented and inefficient way of carrying out programmatic advertising, writes Piero Pavone, CEO, Preciso…
retail media has gone from being owned almost exclusively by Amazon to a mainstream multi-billion revenue generator for retailers large and small. What can we learn from the pioneers, asks Bernd Bube, CEO and Founder of ADvendio…
Roxanne Harley, Head of Strategy & Client Development at Azerion, explores how brands can thrive around popular events.
