Interviews, insight & analysis on Ecommerce



Fail to prepare for Q4 and prepare to fail

The wisest businesses are undoubtedly those that have anticipated the warning signs for trouble ahead, acted on them and planned well in advance to see them through the next few months in one piece.


The role of data science in the future of ecommerce

The rapid shift to online was particularly prominent within areas such as the beauty sector. Traditionally reliant on in-store samples to get customers to try new products or switch brands, lockdown meant that this experience had to move online – and quickly.