Brands and product manufacturers are increasingly turning to direct-to-consumer (DTC)
There are some fundamentals that ecommerce providers must take onboard now if they want to have a successful holiday season.
Spain is recovering fast but to suceed there, you need to understand the customer
AI is not just there for the nasty things in life like underpinning Google’s anxiously awaited algorithm updates. More and more, the technology is being harnessed to change the way SEOs work – helping them ensure Google gets it right with their content.
To understand the opportunity that exists around this year’s BFCM, we need to first understand the science behind discounting. There’s a psychological thrill that comes with saving money.
Five9 CMO Genefa Murphy discusses livestreamed shopping events and the importance of exemplary customer service to deal with the increased demand that brings.
In a new series, ECA is talking to the heads of ecommerce at agencies and brands to find out what the industry’s leading players thing about the future of the ecommerce industry. Next up is Jonathan Melton, Director of E-Commerce & DTC, Performics @ Starcom.
Retailers have struggled to cope with this demand and maintaining a seamless customer experience was initially a significant shift that presented difficulties for many grocers that didn’t have the right infrastructure in place to support their delivery and supply chain at the scale required.
Brands can no longer ignore the need to commit more fully to an increasingly sustainable operation.
With Christmas less than three months away now is a golden opportunity to look again at how you engage with your customers and promote your brand.
What is conversational advertising and how does it work
DTC channels give brands a timely opportunity to access first-party user data and extract valuable insights from customer behaviour, which can in turn be leveraged across the digital spectrum, creating more effective communication with new and existing customers.
By Liam Chennells, Chief Executive