Interviews, insight & analysis on Ecommerce



How SEOs can make AI work for them

AI is not just there for the nasty things in life like underpinning Google’s anxiously awaited algorithm updates. More and more, the technology is being harnessed to change the way SEOs work – helping them ensure Google gets it right with their content.

Customer Experience

The rise of instantaneous grocery deliveries and the impact on CX

Retailers have struggled to cope with this demand and maintaining a seamless customer experience was initially a significant shift that presented difficulties for many grocers that didn’t have the right infrastructure in place to support their delivery and supply chain at the scale required.


Five reasons programmatic is tailor-made for the DTC boom

DTC channels give brands a timely opportunity to access first-party user data and extract valuable insights from customer behaviour, which can in turn be leveraged across the digital spectrum, creating more effective communication with new and existing customers.