Adam Jabłoński, Account Management Strategy Team Manager at RTB House, explains how Deep Learning technology can help retailers win out in the ‘Golden Quarter’.
Adam Jabłoński, Account Management Strategy Team Manager at RTB House, explains how Deep Learning technology can help retailers win out in the ‘Golden Quarter’.
The sheer amount of targeting, personalisation and creative storytelling which can now be done via retail media compared to a few years ago is incredible, writes Amy Norton, Growth Director at Incubeta…
You can’t reverse-engineer emotional connection, so stop trying to cram UX into the end of your design process, writes Ian Dykes, Digital Designer at The Frameworks…
As brands look to strike up more meaningful conversations with online buyers, Niraj Aswani CTO of Klevu discusses the importance of using the latest tech to make in-app and on-site interactions more human.
Frictionlessness has become the holy grail of ecommerce. From the ‘Shop Now’ function on Instagram or Amazon’s One Click To Buy button. The ambition is simple, and largely admirable – to make it as easy as possible for people to get their hands on the things they want.
What can and does go wrong in that last mile often has negative consequences, writes Rory O’Connor of Scurri…
It’s surprising that we have not seen more experimentation with dynamic pricing – especially within ecommerce where there is the upside of opacity, writes Glynn Davis of Retail Insider…
Marketplaces are proving to be an answer to the shift towards ecommerce, by offering consumers a ‘one-stop shop’ for all their needs, writes Tony Preedy of Fruugo…
There are several reasons why alternative lending options offer better value to ecommerce businesses, such as a lack of collateral compared to traditional brick-and-mortar businesses, having lower credit scores or shorter operating histories, needing a faster cash influx or requiring specialised financing solutions.
How can brands and retailers demonstrate their ‘authenticity’ to customers? Renaud Marlière, Global Chief of Business Development of Asendia explores the issue for Ecommerce Age…
Integrated digital capabilities are a critical component in the transformation of ecommerce, particularly with the continued growth and innovations witnessed in AR and AI.
What retailers are learning is that inventory that would ordinarily take up warehouse space, or otherwise discarded via landfills, can now be put back into use via B2B online auctions
The reopening of China provides an immediate commercial boost to brands and retailers but it also provides important lessons on how to meet the needs of customers in other, fast-growing cross-border territories
