Interviews, insight & analysis on Ecommerce

Marketing

Marketing

Cookies crumbling: a positive change on the horizon

The final sunset of the third-party cookie has been on the horizon for digital marketing for the last year or so and there are several schools of thought as to the impact this monumental shift will have on the Ecommerce industry, writes Gordon McCaw of Dog…

Marketing

Making marketing emails accessible

According to research from the World Health Organisation, more than two billion people around the
world suffer from a vision impairment alone, writes Guy Hanson of Validity…

Marketing

Don’t wait for Google: put privacy first

In a world of ever increasing data, consumers and media alike are becoming more aware of the benefits and the risks, causing a global shift to adopting a privacy-first mentality. Providing a sense of security and safety goes a long way to building digital trust