Interviews, insight & analysis on Ecommerce

Marketing

Marketing

What does omnichannel mean post-pandemic?

Omnichannel retailing has always proved challenging for retailers – for both those that have successfully migrated from a pure brick-and-mortar format, to retailers that natively blended online and physical stores from their inception.

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Marketing

Influencer Marketing is not a new phenomenon (but it could be)

Whether it’s been 200 or 2,000 years since influencer marketing started, it seems a bit of a stretch to call it a new phenomenon. That said, many of the tools that can be used to manage the activities are still very new, and that’s probably where some of the confusion arises

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