Long-term unplanned price-cutting risks the financial security of retailers and producers, leading to even more problems for consumers as competition and choice disappear. The reality is that cutting prices can create a whole suite of issues for retailers and consumers alike
Long-term unplanned price-cutting risks the financial security of retailers and producers, leading to even more problems for consumers as competition and choice disappear. The reality is that cutting prices can create a whole suite of issues for retailers and consumers alike
Long-term unplanned price-cutting risks the financial security of retailers and producers, leading to even more problems for consumers as competition and choice disappear. The reality is that cutting prices can create a whole suite of issues for retailers and consumers alike
The central purpose of using discount codes with influencers has been to promote measurement, which has been shown to be flawed – evaluating influencer marketing based on discount code sales does not provide an accurate picture of the channel’s effectiveness and value. Marketers need to rethink their approach.
For all luxury brands, there are lessons to be learned from F1, whether the brand chooses to partner with a team or not. F1 teams have become luxury brands in their own stead, with much of the driving force being their ability to harness vast amounts of data to optimize their performance, providing insightful lessons for the luxury retail sector.
Bill Michels, GM of Retail Media at Moloco, explains why marketers are turning to retail media to drive campaign results, and how the distinct models can affect performance.
Consumers are still buying, but they are being more selective – and that presents an opportunity for ecommerce brands, particularly in the area of sustainability.
China’s Gen Z are projected to account for 40% of China’s overall consumption growth by 2030. Moreover, as China’s consumer market continues to evolve, Gen Z’s preferences and behaviours are shaping the future of consumption trends.
The rise of ‘The Right Now Economy’ – characterised by instant access, on-demand services, and immediate gratification – is reshaping how consumers interact with businesses
How do you turn around an ailing retail reputation with digital marketing? It’s not easy to do – but the ubiquity of digital channels provides a plethora of opportunities to stay relevant in the minds of the modern shopper
Arnold Ma, CEO and founder of Qumin, a digital marketing agency specialising in Chinese consumer engagement, provides his advice for UK brands on their journey to conquer not only 520 Day but China’s annual shopping festival calendar
Smaller retail businesses are not implementing personalisation as efficiently as their larger industry rivals and are failing to deliver personalised messaging over the appropriate channels.
Advertising spend on brand objectives has spiked among ecommerce companies in Q1 2023, up 158% year-over-year and 6% quarter-over-quarter, growing much faster than performance objectives in the latest three-month period
Mobile apps are now a fundamental component of retail, as they provide customers with a convenient and engaging way to shop from their phones. The past couple of years has been rocket fuel for digital transformation, providing an opportunity for the retail industry to innovate.
