Interviews, insight & analysis on Ecommerce

Marketing

Marketing

Make social commerce a success with shoppable content

If a brand can reduce friction in the shopping experience they make it more likely that a consumer will carry through to a purchase. It’s also true of the latest addition to commerce: social shopping, writes Gavin Stirrat of Adimo…

Marketing

87% of B2B companies not unlocking full value of buyer intent data

A new survey of US and UK senior marketing and sales professionals, commissioned by Leadfeeder, has revealed that 82% of B2B companies continue to find lead generation a challenge, with enterprises of over 250 employees more likely to describe it as a “large challenge” than SMEs.