Long-term unplanned price-cutting risks the financial security of retailers and producers, leading to even more problems for consumers as competition and choice disappear. The reality is that cutting prices can create a whole suite of issues for retailers and consumers alike
Long-term unplanned price-cutting risks the financial security of retailers and producers, leading to even more problems for consumers as competition and choice disappear. The reality is that cutting prices can create a whole suite of issues for retailers and consumers alike
10% of ecommerce revenue is lost each year due to website performance issues. With the ecommerce market set to grow by 50% between today and 2025, there are simply millions of pounds being lost to avoidable problems.
New research from Nosto suggests 69% of consumers go straight to the search bar when they visit an online retailer1, but 80% admit leaving because the on-site search experience didn’t meet their expectations.
ECA columnist and Retail Insider founder Glynn Davis meets Jo French, head of brand & product marketing at menswear retailer Charles Tyrwhitt…
New data from Adjust has revealed just how much attention mobile apps receive both in the lead-up to and on Valentine’s Day
ECA columnist and Retail Insider editor Glynn Davis meets Owen & Clare Daniel, co-owners, Indiebeer…
The marketers that will lead the way are the ones that will deliver certainty about the outcome of every single marketing action that they undertake for their brands. That’s why I believe that the use of affiliate marketing will become a significant approach for marketers wishing to speed their path towards certainty.
Meta is now cheaper than in 2021. After being higher for most of 2022, CPM dropped beneath levels seen in 2021 – and has remained lower since.
Research reveals that British consumers are most willing to splash the cash on quality skincare and cosmetics.
Over the last ten years, an array of streaming platforms have sprung
up, posing a challenge for already established figures trying to retain their connections with core audiences, writes Amir Jirbandey, Head of Growth, Papercup…
Is Google the gift that keeps on giving to your business, or does it drive you to distraction? Garry Hamilton of Equator examines the latest trends in SEO for Ecommerce Age…
Despite a reinvention of Black Friday, with some retailers engaging in month-long promotions, consumers have set their sights firmly on bagging only the best bargains this year with the value of goods returned rising by 44% compared to last year globally
According to research from Treasure Data, 25% of Brits intentionally provide false data to brands, while 47% try to withhold personal data.
