Interviews, insight & analysis on Ecommerce

General Retail

Strategy

Even in the ecommerce era, creative is still king

Traditional brick-and-mortar stores are embracing Ecommerce in unprecedented numbers as they attempt to capitalize on consumers’ dash to digital during the pandemic, writes Hakan Özçetin of Realtime Agency…

Marketing

Make social commerce a success with shoppable content

If a brand can reduce friction in the shopping experience they make it more likely that a consumer will carry through to a purchase. It’s also true of the latest addition to commerce: social shopping, writes Gavin Stirrat of Adimo…