ESW to acquire Ecommerce platform Scalefast
May 10, 2022
ESW, a leading global direct-to-consumer (DTC) ecommerce company, has agreed to acquire Scalefast, a Los Angeles–based, end-to-end Ecommerce solution provider…
General Retail
ESW to acquire Ecommerce platform Scalefast
May 10, 2022
ESW, a leading global direct-to-consumer (DTC) ecommerce company, has agreed to acquire Scalefast, a Los Angeles–based, end-to-end Ecommerce solution provider…
Marketing
Making marketing emails accessible
According to research from the World Health Organisation, more than two billion people around the
world suffer from a vision impairment alone, writes Guy Hanson of Validity…
ECA Staff
May 6, 2022
General
UK unwrapping more gift cards than ever
Sales of gift cards have accelerated in the UK, with nearly two-thirds (61%) of consumers purchasing the same or more in 2021 compared to 2020, according to a survey released by Fiserv, Inc…
Michael Feeley
April 29, 2022
Marketing
Inviting social to the table: how Systems Thinking can help brands connect on social
It’s ironic that, despite our name, social media specialists have long worked in isolation, writes Tom Wrigley, Digital & Social Communications Strategy Director at 1HQ UK…
ECA Staff
April 29, 2022
DTC
Understanding retail through the ‘Gen Z’ filter
Today’s brands are bracing themselves for the next wave of shopper-led disruption in the form of the 11-24 age group, colloquially known as ‘Gen Z’ or ‘Zoomers’…
ECA Staff
April 27, 2022
DTC
WPP expands into end-to-end ecommerce with the launch of ‘Everymile’
WPP has launched ‘Everymile’, a new fully managed service that provides brands with an outsourced direct-to-consumer (DTC) ecommerce solution…
Michael Feeley
April 26, 2022
Customer Experience
Customer retention: can the UK afford to be loyal to businesses and brands?
A combination of events over the past few years – ranging from COVID-19 to Brexit and the war in Ukraine – have left UK consumers facing inflationary pressures few have experienced in their lifetimes, writes James Hall, Commercial Director, Doxim…
ECA Staff
April 26, 2022
Marketing
Who were the SEO winners and losers this Easter?
Who won the SEO game this Easter? How did supermarkets, chocolatiers and informational sites fare? Research from Sistrix reveals all…
ECA Staff
April 25, 2022
DTC
Why acing your returns process matters
In a recent survey, 81% of consumers said they would shun a retailer if they saw issues with their return process, writes Carmen Carey, CEO at Sorted…
ECA Staff
April 22, 2022
Customer Experience
Merkle unveils Experience & Commerce practice to target ‘next-generation loyalty’ for brands
Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, has formally unveiled its global Experience & Commerce practice and named the leadership team spearheading the agency’s services.
Michael Feeley
April 21, 2022
Logistics
BigCommerce and Avasam unveil integration to create online dropshipping businesses in seconds
BigCommerce, a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, has partnered with London-based dropshipping marketplace, Avasam to launch its new integration, Click2Launch.
Michael Feeley
April 21, 2022
DTC
Breaking down the barriers to cross-border ecommerce growth
The predominance of eCommerce has led to a rise in cross-border shopping, writes Orla Power, Director of Marketing, Luzern eCommerce…
ECA Staff
April 19, 2022
DTC
From Slacker to Power Shopper: Gen X is direct-to-consumer ecommerce’s stealth demographic
Gen X consumers, the demographic aged between 41-56, are increasingly shopping direct-to-consumer (DTC) and cross-border online, according to ESW’s ‘Global Voices: 2022’.
Michael Feeley
April 12, 2022
