Teaming your way through economic difficulty
September 11, 2023
Thomas Peham, VP of Marketing at enterprise CMS Storyblok explains why a multidisciplinary team approach can help drive innovation and improve efficiencies…
General Retail
Teaming your way through economic difficulty
September 11, 2023
Thomas Peham, VP of Marketing at enterprise CMS Storyblok explains why a multidisciplinary team approach can help drive innovation and improve efficiencies…
General
Cost-of-living caution sees 59% of online shoppers visit retailers’ websites up to five times before a purchase
Cost-of-living consumer caution is making shoppers more considered, according to new research from MoEngage…
Michael Feeley
July 11, 2023
General
Why prize promotions are just the ticket
Promotional marketing budgets are enjoying a positive uplift, writes James Willoughby, Head of Retail at Sense…
ECA Staff
July 5, 2023
General
The store is now the most impulsive shopping channel for 54% of UK consumers
The store is now the channel where consumers are most likely to make impulse purchases, according to the latest research from ADvendio…
Michael Feeley
June 26, 2023
Strategy
Glynn Davis: reliving the early days of ecommerce
A forthcoming book: ‘The Rise of E-Commerce – From Dot to Dominance’ tells the story of online retail from its embryonic beginnings in 1990 through to the current day, writes Glynn Davis…
Glynn Davis
June 14, 2023
General
UK shoppers’ online spending plans remain resilient, finds Wunderkind research
UK shoppers’ online spend intentions remain resilient, led by younger consumers, according to new data from Wunderkind…
Michael Feeley
June 12, 2023
General
How brands can ease ongoing Brexit headaches
Post Brexit, UK-based retailers and brands with Direct To Consumer (DTC) channels still find themselves struggling to justify the expense and difficulty of selling into the Eurozone, writes Martim Avillez Oliveira, Chief Executive Officer – UK and Europe, ESW…
ECA Staff
June 12, 2023
General
How data-driven personalisation can persuade consumers to buy anything
You can’t deliver an effective personalisation strategy unless you get to know the person behind the data, writes Phil Traquair, Account Director, Go Inspire Group…
ECA Staff
June 5, 2023
Strategy
Is this the year for digital retail media?
Retail media was discussed by Dunnhumby, Criteo, and InfoSum at a recent event from mediarithmics and New Digital Age.
Tyrone Stewart
May 31, 2023
General
Why an effective hybrid CX boils down to the right people, process, and technology
Customers today are weaving their online and offline shopping habits together, writes Stuart Russell, Chief Strategy Officer, Planning-inc…
ECA Staff
May 31, 2023
General
Eco choices aren’t just for consumers
Sustainable buzzwords have become the norm in marketing communications, but are brands actually doing enough?
ECA Staff
May 22, 2023
General
Glynn Davis: ecommerce players dominate Retail’s ‘movers and shakers’ list
The recently published Disruptors & Innovators in Retail Top 30 report makes for interesting reading, writes Glynn Davis of Retail Insider…
Glynn Davis
May 16, 2023
Customer Experience
Enough chat – it’s time to use ChatGPT to offer customers more personalised experiences
Dan Hartveld, CTO at Red Ant, looks at how ChatGPT can help retailers to deliver better experiences for customers.
ECA Staff
May 11, 2023
