Teaming your way through economic difficulty
September 11, 2023
Thomas Peham, VP of Marketing at enterprise CMS Storyblok explains why a multidisciplinary team approach can help drive innovation and improve efficiencies…
General Retail
Teaming your way through economic difficulty
September 11, 2023
Thomas Peham, VP of Marketing at enterprise CMS Storyblok explains why a multidisciplinary team approach can help drive innovation and improve efficiencies…
Strategy
Checklist for setting retention plans up for success in 2023
Charlie Casey, CEO and Co-founder of LoyaltyLion, shares six key steps to give retailers the best chance of driving customers through to loyal insider status this year and beyond.
ECA Staff
March 2, 2023
Customer Experience
In the bag: four UK shopping trends revealed by Google data
Chris Pitt, Managing Director of Vertical Leap, reveals the customer insights to be gained from Google shopping data…
ECA Staff
February 16, 2023
DTC
THG links up with LiveRamp to power data collaboration
The THG Ingenuity platform will leverage LiveRamp’s Safe Haven solution to improve insight into the full customer journey through privacy-conscious and configurable collaboration.
Tyrone Stewart
February 16, 2023
Marketing
69% of online shoppers go straight to the search bar on ecommerce sites, but 80% leave due to a poor experience
New research from Nosto suggests 69% of consumers go straight to the search bar when they visit an online retailer1, but 80% admit leaving because the on-site search experience didn’t meet their expectations.
Michael Feeley
February 15, 2023
Customer Experience
Blind marketing: 64% of ecommerce marketers fail to measure customer engagement
64% of ecommerce marketers haven’t measured their customer engagement processes in the past month, and 17% have never measured them
Eleanor Oakes
February 14, 2023
Logistics
Glynn Davis: online retailers and the problem of returns
The thinking around deliveries and returns is beginning to change among online retailers, writes Glynn Davis, founder of Retail Insider…
Glynn Davis
February 13, 2023
DTC
UK rail strikes boost online revenues for retails, data reveals
Industrial action on the UK rail networks prompted a boost to ecommerce revenues last week, according to data from Wunderkind…
Michael Feeley
February 9, 2023
Technology
Why you should leverage Shopify data for your ad campaigns
Why is Shopify so popular? And how can your business take advantage of what it has to offer when it comes to building your ad campaigns? Piero Pavone of Preciso explains all…
ECA Staff
February 8, 2023
Customer Experience
5 ecommerce trends set to skyrocket personalisation in 2023
Harry Hanson-Smith, Regional Vice President at Dynamic Yield by Mastercard, looks at five of the top retail trends for 2023.
ECA Staff
February 6, 2023
Customer Experience
Online retailers must restore trust to reduce cart abandonment
Cart abandonment last year sat at 80% (in Q2 2022); clearly there is a huge proportion of consumers simply not completing their desired purchase.
Eleanor Oakes
February 3, 2023
Customer Experience
Go Inspire announces partnership with Bloomreach
Marketing performance partner Go Inspire (a Xerox company) has partnered with Bloomreach to boost personalised communications across the customer journey….
Michael Feeley
January 31, 2023
Logistics
Logistics company becomes carbon neutral in a bid to move the industry towards sustainability
Order fulfilment company The Storage Place is flying the flag for the logistics industry with its push to become carbon-neutral…
ECA Staff
January 30, 2023
