Adam Jabłoński, Account Management Strategy Team Manager at RTB House, explains how Deep Learning technology can help retailers win out in the ‘Golden Quarter’.
Adam Jabłoński, Account Management Strategy Team Manager at RTB House, explains how Deep Learning technology can help retailers win out in the ‘Golden Quarter’.
Bill Michels, GM of Retail Media at Moloco, explains why marketers are turning to retail media to drive campaign results, and how the distinct models can affect performance.
Fashion retailers should look to adopt Big Data strategies and analyse customer shopping behaviour in detail to understand the reasons behind high return rates.
When retailers start selling internationally, there are a vast number of hurdles to overcome which can be complex and costly. To help with this, cross-border-centric marketplaces massively simplify the execution of an international growth strategy
Consumers are still buying, but they are being more selective – and that presents an opportunity for ecommerce brands, particularly in the area of sustainability.
As the cost-of-living crisis rages on, consumers mixing things up with their grocery shopping, write George Vann of Ingenuity North and John Schumacher of Future Factory North..
when data migrations go wrong, or when incumbent retail platforms fail to be optimized, they quickly become both under-performant and under threat from data breaches
There was a time that managing financial services around international trade was a simple affair. You had one financial services provider, probably a high street bank, that would handle all your requirements, whether it was paying suppliers abroad, managing foreign exchange or the huge volume of documents required
Promotional marketing budgets are enjoying a positive uplift, writes James Willoughby, Head of Retail at Sense…
China’s Gen Z are projected to account for 40% of China’s overall consumption growth by 2030. Moreover, as China’s consumer market continues to evolve, Gen Z’s preferences and behaviours are shaping the future of consumption trends.
Post Brexit, UK-based retailers and brands with Direct To Consumer (DTC) channels still find themselves struggling to justify the expense and difficulty of selling into the Eurozone, writes Martim Avillez Oliveira, Chief Executive Officer – UK and Europe, ESW…
The rise of ‘The Right Now Economy’ – characterised by instant access, on-demand services, and immediate gratification – is reshaping how consumers interact with businesses
You can’t deliver an effective personalisation strategy unless you get to know the person behind the data, writes Phil Traquair, Account Director, Go Inspire Group…
