Interviews, insight & analysis on Ecommerce

Marketing

Marketing

Don’t wait for Google: put privacy first

In a world of ever increasing data, consumers and media alike are becoming more aware of the benefits and the risks, causing a global shift to adopting a privacy-first mentality. Providing a sense of security and safety goes a long way to building digital trust

Marketing

What we can learn from Spotify about personalisation

Some vital tips, based on Spotify’s sensational success, on how to attract more customers to online business by creating a more compelling, creative, and human ecommerce experience.
 

Marketing

Glynn Davis: It’s winner-takes-all in the takeaway delivery sector

As things have opened up we’ve reverted back to our previous behaviour and take-away food deliveries are again off the menu in my household. It would seem that we are the exceptions among the bulk of the UK population because delivery and take-away sales still remain at more than twice the level seen before Covid-19.