Long-term unplanned price-cutting risks the financial security of retailers and producers, leading to even more problems for consumers as competition and choice disappear. The reality is that cutting prices can create a whole suite of issues for retailers and consumers alike
Long-term unplanned price-cutting risks the financial security of retailers and producers, leading to even more problems for consumers as competition and choice disappear. The reality is that cutting prices can create a whole suite of issues for retailers and consumers alike
It’s a tough economy for everyone right now – the good news is there is a way for online businesses to keep costs down – working harder on delighting existing customers
Through Walmart’s DSP, Walmart Connect, Omnicom’s agencies will be able to cross-screen plan against Walmart’s audiences in Omni.
Customers now demand fast, friction free shopping experiences
68% stated that a retailer’s returns policy is important when it comes to whether or not they will make a purchase.
The rapid growth in ecommerce is driving a business transformation in multiple areas that will continue over the next few years
The challenge for retailers is to capture the right data, at the right time and with the right consent to take the appropriate action
Most brands are investing the biggest portion of their budget into social media, despite it being the channel least trusted by 30% of consumers, according to a survey conducted by Mention Me and OnePoll.
The final sunset of the third-party cookie has been on the horizon for digital marketing for the last year or so and there are several schools of thought as to the impact this monumental shift will have on the Ecommerce industry, writes Gordon McCaw of Dog…
According to research from the World Health Organisation, more than two billion people around the
world suffer from a vision impairment alone, writes Guy Hanson of Validity…
It’s ironic that, despite our name, social media specialists have long worked in isolation, writes Tom Wrigley, Digital & Social Communications Strategy Director at 1HQ UK…
RendezVerse, a metaverse platform targeting the hotels and events industry, has appointed B2B technology marketing specialist Fox Agency as a global agency partner…
A combination of events over the past few years – ranging from COVID-19 to Brexit and the war in Ukraine – have left UK consumers facing inflationary pressures few have experienced in their lifetimes, writes James Hall, Commercial Director, Doxim…
