Long-term unplanned price-cutting risks the financial security of retailers and producers, leading to even more problems for consumers as competition and choice disappear. The reality is that cutting prices can create a whole suite of issues for retailers and consumers alike
Long-term unplanned price-cutting risks the financial security of retailers and producers, leading to even more problems for consumers as competition and choice disappear. The reality is that cutting prices can create a whole suite of issues for retailers and consumers alike
Q&A with Sanchit Sareen, Customer Success Lead, Activate & Impact EMEA on social commerce, Facebook’s moves and influencer marketing.
With 57% of UK households already owning smart TVs, the time for brands to capitalise on the market is now, especially with consumer focus predicted to be on AVOD platforms.
Why every brand needs to include high-impact ads on their media plan and the dramatic effect they can have on engagement.
Sky Media is launching a pilot for a ‘Shoppable Ads’ TV solution with Sky Mobile
Marketers have difficulties delivering a consistent customer experience across multiple channels, according to Upland BlueVenn research
Modern feed management enables brands and retailers to quickly and easily create perfectly-structured data feeds.
In 2021, it has become clear that the pandemic has changed the face of UK retail forever. How should brands react?
FMCG brands are beginning to follow audiences to digital channels, according to the latest insights from Zenith.
UK ad spend is set to have the strongest recovery of the major markets in 2021, according to AA/WARC report.
One year into the Covid-19 pandemic, the impact on the marketing industry has been huge. With lockdown restrictions in place across many territories and millions of consumers forced to stay at home as result, it’s clear that the crisis has driven incredible growth in ecommerce.
A newly published report has revealed that, for the first time, relevance of received messages (55%) has become the leading reason consumers like brand emails, even surpassing discounts and offers (53%).
According to a new VCCP Collaborative report, post-Covid rebound Britain is redrawing the nation into new ‘tribes’ along complex psychological lines, with major long-term impacts on consumer behaviour.
