Interviews, insight & analysis on Ecommerce

Customer Experience

Shopfitters of the world, unite and take-over…

Tesco’s launch of its first checkout-less store is a UK retail milestone. It comes at a time when many retailers are exploring innovations in their physical retail space.

Marketing

Influencer Marketing is not a new phenomenon (but it could be)

Whether it’s been 200 or 2,000 years since influencer marketing started, it seems a bit of a stretch to call it a new phenomenon. That said, many of the tools that can be used to manage the activities are still very new, and that’s probably where some of the confusion arises