Interviews, insight & analysis on Ecommerce

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Andy Oakes

Andy Oakes

Logistics

How do we solve the issues with lockers?

We’ve all seen the banks of parcel lockers that we’ve all seen outside supermarkets and train stations. They are clearly a sensible idea, and one that I’ve been more than willing to use, but I’m very rarely given the option to do so when ordering goods online. Part of the problem, according to Gary Winter, VP of global strategic initiatives for parcel lockers at Quadient, is that they are invariably linked to a single delivery firm – such as Amazon or InPost – and this limits traction.

September 28, 2023
Marketing

The true cost of price cutting

Long-term unplanned price-cutting risks the financial security of retailers and producers, leading to even more problems for consumers as competition and choice disappear. The reality is that cutting prices can create a whole suite of issues for retailers and consumers alike

September 22, 2023
Customer Experience

How personalisation can spell success for the holiday season and beyond

While loyalty programs are well-established in creating consumer engagement and return business, through personalising these programs retailers can ensure that their clientele won’t switch to a rival brand with a better understanding of their needs. In fact, personalisation is increasingly the norm: research shows that 71% of consumers expect companies to deliver personalised interactions, while 76% get frustrated when this doesn’t happen. 

September 22, 2023
Marketing

Three reasons why brands should stop using discount codes

The central purpose of using discount codes with influencers has been to promote measurement, which has been shown to be flawed – evaluating influencer marketing based on discount code sales does not provide an accurate picture of the channel’s effectiveness and value. Marketers need to rethink their approach.

August 15, 2023
Marketing

Running a Luxury Brand Like a Formula 1 Team: Using Data for Optimal Performance

For all luxury brands, there are lessons to be learned from F1, whether the brand chooses to partner with a team or not. F1 teams have become luxury brands in their own stead, with much of the driving force being their ability to harness vast amounts of data to optimize their performance, providing insightful lessons for the luxury retail sector.

August 7, 2023
Technology

Fueling Growth: Real-Time Retail

EDA is the fundamental framework that enables organisations to monitor and analyse the series of events occurring in their wider business. It achieves this by decoupling the events from the system it originated in, allowing them to be processed and transmitted in real-time to other systems, people or devices.

July 31, 2023
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