Teaming your way through economic difficulty
September 11, 2023
Thomas Peham, VP of Marketing at enterprise CMS Storyblok explains why a multidisciplinary team approach can help drive innovation and improve efficiencies…
General Retail
Teaming your way through economic difficulty
September 11, 2023
Thomas Peham, VP of Marketing at enterprise CMS Storyblok explains why a multidisciplinary team approach can help drive innovation and improve efficiencies…
Partner Content
Life on the digital high street
The future of the High Street retailer looks challenging, but we plan to dig out and share stories and lessons from those traditional retail businesses adapting and pivoting their way back to growth.
Justin Pearse
April 29, 2021
Marketing
UK ad spend will recover ahead of other major markets
UK ad spend is set to have the strongest recovery of the major markets in 2021, according to AA/WARC report.
Tyrone Stewart
April 29, 2021
Strategy
AA/WARC Expenditure Report Q4 2020: Industry Reaction
A collection of comments from industry executives in response to the latest AA/WARC Expenditure Report.
Tyrone Stewart
April 29, 2021
Marketing
Think globally, market locally: how Boots, Just Eat, RoC Skincare, A-Plan, CvE and Made.com are adapting
One year into the Covid-19 pandemic, the impact on the marketing industry has been huge. With lockdown restrictions in place across many territories and millions of consumers forced to stay at home as result, it’s clear that the crisis has driven incredible growth in ecommerce.
Justin Pearse
April 7, 2021
Technology
Boomers get onboard with cross-border ecommerce
Baby Boomers are buying from international ecommerce sites in increasing numbers, but have a distinctly different set of purchasing preferences from younger consumers.
Michael Feeley
April 1, 2021
Technology
Retailers ready for change: Why technology is the foundation for rapid innovation
Retail has been one of the sectors hardest hit by COVID-19, with 2020 being one of the worst years on record for retail sales growth. While the impact has been immensely damaging, the global pandemic has also provided the impetus to change the way retailers operate.
ECA Staff
March 31, 2021
Marketplaces
Why Amazon has become the driving force in the growth of ecommerce
The global pandemic has caused some major changes to the face of retail and ecommerce in the UK. The growing shift towards online shopping has accelerated at a pace no-one was quite expecting and for online retailers, it can feel like a race to keep up.
Justin Pearse
March 30, 2021
Marketing
Information trumps promotion in emails, finds consumer research from DMA and Validity
A newly published report has revealed that, for the first time, relevance of received messages (55%) has become the leading reason consumers like brand emails, even surpassing discounts and offers (53%).
Michael Feeley
March 29, 2021
Marketing
Britain’s post-Covid consumers fall into five ‘tribes’
According to a new VCCP Collaborative report, post-Covid rebound Britain is redrawing the nation into new ‘tribes’ along complex psychological lines, with major long-term impacts on consumer behaviour.
Michael Feeley
March 9, 2021
Customer Experience
Poor check-out experiences are costing retailers online sales
Data from parcelLab has revealed that poor checkout experiences, including a lack of one-click or quick payment options, are losing retailers online conversions.
Michael Feeley
March 8, 2021
Strategy
The state of commerce post covid: a frictionless future?
Pre-Covid, we saw the impact of online consumer demand growing and behavior adjusting, but brands often had time to analyze how they wanted to respond to it and when.
Justin Pearse
March 4, 2021
Technology
The real value of advertising to standard, ad-blocking and ad-filtering users
For over a decade the advertising industry has seen digital content consumers as almost binary; ad-blocking users and non-ad-blocking users. However, as the industry and technology has evolved, this way of thinking is no longer valid or accurate.
Justin Pearse
March 2, 2021
