Teaming your way through economic difficulty
September 11, 2023
Thomas Peham, VP of Marketing at enterprise CMS Storyblok explains why a multidisciplinary team approach can help drive innovation and improve efficiencies…
General Retail
Teaming your way through economic difficulty
September 11, 2023
Thomas Peham, VP of Marketing at enterprise CMS Storyblok explains why a multidisciplinary team approach can help drive innovation and improve efficiencies…
Responsible Business
Brands have been sleep-talking for too long. 2021 needs to be the year they wake up.
As a consumer (and a ‘creative’) I sometimes feel disappointed and betrayed by brands. For many years I’ve obediently bought products I don’t need. Most of my monthly wage has gone to marketing messages I’ve listened to, and businesses I’ve been loyal to. But now – just when I need these brands the most, when we all do – they’re letting us down.
Eleanor Oakes
February 26, 2021
Technology
Why social commerce is becoming a mainstream retail channel
Social media gets more powerful every year, and currently there are 45 million active users in the UK regularly scrolling to catch up with friends, share milestones and more recently to shop. Up until now, the main shopping experience could only really take place by exiting the platforms to enter a brand or retailer website, but this is no longer the case.
Justin Pearse
February 25, 2021
Responsible Business
Persil and Sky Nature hope to inspire young people with new ‘Changemakers’ series
Persil and Sky Nature have launched their new ‘Changemakers’ short film series, which aims to inspire young people to take action on the social and environmental issues they care about, fronted by TV personality and choreographer Ashley Banjo.
ECA Staff
February 25, 2021
Customer Experience
Maximising technology to optimise customer experience
With an expanding product range that brings along with it thousands of new digital assets, Boohoo is now challenged with determining how to help its internal teams and suppliers manage its product experience and creative content effectively and consistently across its new and existing sales channels.
Andy Oakes
February 24, 2021
Marketing
Digital marketing in a homebound world
Over the past year most of us have seen our social, work and family life shrink to a glimmer of their former glory. Digital channels have taken a new precedence in our lives.
Justin Pearse
February 23, 2021
DTC
D2C: the rising star of retail is a guiding light for brands
In today’s competitive global marketplace, brands are increasingly searching for new ways of engaging with customers and managing their supply chains more effectively.
Justin Pearse
February 22, 2021
Customer Experience
UK companies are losing revenue by neglecting customer engagement
Research from customer engagement platform Braze has revealed that only four in 10 (41%) UK companies exceeded their revenue goals in 2020.
ECA Staff
February 22, 2021
Strategy
Buyers’ remorse runs rampant as customer loyalty falters, finds R/GA research
60% of customers globally are unsure if they would make the same purchase decision if given the opportunity to do it again, according to a new report from global marketing agency R/GA.
ECA Staff
February 18, 2021
Marketing
Research reveals marketers’ best-loved brands
People who ‘love’ a brand are three times more likely to recommend it to others and will tolerate it making twice as many mistakes as any other before taking their custom elsewhere, according to a new report from Energy PR.
ECA Staff
February 12, 2021
Technology
SpotX strikes deal to deliver programmatic advertising to LG Smart TVs
Video advertising platform SpotX has
ECA Staff
February 10, 2021
Technology
One-in-three UK consumers now subscribe to next-day delivery services
Newly-published research from the Data
ECA Staff
February 3, 2021
