Interviews, insight & analysis on Ecommerce

General Retail

Marketing

Why retail promotions don’t deliver

Promotions are not delivering because they have not kept pace with the way consumers now shop, says Robin Coles, Managing Director EMEA at XCCommerce.

Marketing

Buying for attention will leave ads vying for attention!

I went to a school where you had to stand up if a senior teacher entered the room, similar to the military when the lower ranks are commanded to stand to attention as the brass strides through