Loyalty schemes are becoming more about building customer loyalty, and less about gathering data for marketing purposes. This means it’s more important than ever for retailers to understand what influences purchase decision making.
Some vital tips, based on Spotify’s sensational success, on how to attract more customers to online business by creating a more compelling, creative, and human ecommerce experience.
Jack Wearne, CEO at Ve Global, looks at how mid-market brands can capitalise on Amazon’s shortcomings.
Give us the elevator pitch.
In the latest in ECA’s interview series with founder and CEOs of innovative ecommerce brands, we speak to Freddy Ward, co-founder, Wild Cosmetics.
We asked artist Kerwin Blackburn about how they set up an ecommerce business
ECA talks to Helena Flynn at interior design brand Andrew Martin
As things have opened up we’ve reverted back to our previous behaviour and take-away food deliveries are again off the menu in my household. It would seem that we are the exceptions among the bulk of the UK population because delivery and take-away sales still remain at more than twice the level seen before Covid-19.
In Signifyd’s latest e-commerce data report, we explore how fraud strategies and artificial intelligence (AI) are key to fraud and abuse prevention solutions…
If merchants are unprepared for PSD2 and SCA, they may make suboptimal decisions in balancing the risk and friction of their online payments
Because of the nature of digital, ad tech can realistically claim to be the most measurable channel, as well as delivering greater reach than its offline counterparts. And because it is virtual, it’s surely more sustainable and eco-friendly too. Pixels good, paper bad.But scratch a little harder and we see it’s not quite so straightforward.
We love something different every now and again. Maybe it’s in our endless pursuit of happiness or motivation. Maybe it’s ADHD slowly catching up with our internet-overused minds. Whatever it is. We simply cannot stand being inert. Right
