Interviews, insight & analysis on Ecommerce


Ecommerce Age

How We Built It: James Malia of Prezzee

James Malia, UK MD of Prezzee the Australian digital gifting platform that has expanded into the US and UK, tells us how they built their brand

Ecommerce Age

How do we solve the issues with lockers?

We’ve all seen the banks of parcel lockers that we’ve all seen outside supermarkets and train stations. They are clearly a sensible idea, and one that I’ve been more than willing to use, but I’m very rarely given the option to do so when ordering goods online. Part of the problem, according to Gary Winter, VP of global strategic initiatives for parcel lockers at Quadient, is that they are invariably linked to a single delivery firm – such as Amazon or InPost – and this limits traction.

Ecommerce Age

The true cost of price cutting

Long-term unplanned price-cutting risks the financial security of retailers and producers, leading to even more problems for consumers as competition and choice disappear. The reality is that cutting prices can create a whole suite of issues for retailers and consumers alike

Ecommerce Age

How personalisation can spell success for the holiday season and beyond

While loyalty programs are well-established in creating consumer engagement and return business, through personalising these programs retailers can ensure that their clientele won’t switch to a rival brand with a better understanding of their needs. In fact, personalisation is increasingly the norm: research shows that 71% of consumers expect companies to deliver personalised interactions, while 76% get frustrated when this doesn’t happen. 

Ecommerce Age

Teaming your way through economic difficulty

Thomas Peham, VP of Marketing at enterprise CMS Storyblok explains why a multidisciplinary team approach can help drive innovation and improve efficiencies…