Interviews, insight & analysis on Ecommerce

News

Marketing

Three reasons why brands should stop using discount codes

The central purpose of using discount codes with influencers has been to promote measurement, which has been shown to be flawed – evaluating influencer marketing based on discount code sales does not provide an accurate picture of the channel’s effectiveness and value. Marketers need to rethink their approach.

Strategy

How retailers can boost customer satisfaction and revenue during Peak Shopping season 

Brands are looking for ways to ensure customer satisfaction even during peak season, whether it be post-purchase communications, in-store experiences, and personalised recommendations. One crucial aspect that many retailers are overlooking holds immense potential for revenue retention and customer satisfaction: returns.  

Marketplaces

CommerceHub partners with Miravia in Spain

CommerceHub, one of the world’s largest commerce networks for global retailers and brands, today announced implementation of its ecommerce platform with Miravia, a premier selling channel in Spain…

General

STARZPLAY partners with TPAY for Mobile Payments 

Subscription video-on-demand (SVOD) service STARZPLAY has announced a strategic partnership with TPAY, the leading payments provider in the Middle East, Turkey, and Africa (META)… 

Marketing

Running a Luxury Brand Like a Formula 1 Team: Using Data for Optimal Performance

For all luxury brands, there are lessons to be learned from F1, whether the brand chooses to partner with a team or not. F1 teams have become luxury brands in their own stead, with much of the driving force being their ability to harness vast amounts of data to optimize their performance, providing insightful lessons for the luxury retail sector.