Interviews, insight & analysis on Ecommerce founder Maz Darvish exits to launch AI-technology company,

Maz Darvish has announced that he has left his role as Chief Transformation Officer at, the company he co-founded in 2000, and has launched an ecommerce focussed AI-Technology business named

Darvish has a distinguished track record of founding, scaling, and successfully exiting multiple ecommerce and digital marketing businesses and is taking up the role of Chief Executive Officer of

CognitionHub have brought together a seasoned team of experts in e-commerce, data science, creative design, and software development. They will be creating a range of AI-native SaaS products that will transform the operations of e-commerce companies to help them gain a competitive advantage.

The new business will be launching its first products in Q4 2023.

Speaking about the launch of CognitionHub Maz Darvish said,

“I am really excited not just to be returning to my digital roots but also at a time when AI represents a fantastic opportunity for ecommerce brands to gain a structural advantage over their competitors, gain market share and ultimately increase profitability.

“Our first-hand knowledge of the e-commerce ecosystem gives us a unique insight into the challenges faced by mid to large-scale operators and this gives us a fantastic unique selling point. We have really been there, done that, and want to pass on our knowledge.””I am really excited to be returning to my digital marketing and ecommerce roots. I have learnt so much more from the time when I started out in affiliate marketing all those years ago, and have now gone on to set up and scale an ecommerce brand to the point of selling it to a global operator. This gives me a unique insight and knowledge into how companies can perform at their best.

“Many are heralding the arrival of AI as a game-changer for the industry without having had any real experience, brand-side, of using it to its full extent. We are in a unique position at CognitionHub where we have used it at scale, across global brands, in the fast-paced ecommerce world and watched it truly deliver.

“I want to bring this real-world insight and knowledge to other ecommerce business owners and organisations and I am excited that we already have three brands signed up.” 

The business has already secured agreements with multiple, well-known ecommerce brands such as and and has been beta testing AI SaaS offerings for several months.


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