Interviews, insight & analysis on Ecommerce

Opinion

Marketing

Why retail promotions don’t deliver

Promotions are not delivering because they have not kept pace with the way consumers now shop, says Robin Coles, Managing Director EMEA at XCCommerce.

Marketing

Buying for attention will leave ads vying for attention!

I went to a school where you had to stand up if a senior teacher entered the room, similar to the military when the lower ranks are commanded to stand to attention as the brass strides through

Customer Experience

How travel brands can play the ace during Covid 

Travel companies have in recent times had to figure out their place in that customer journey in order to catch the attention of the right customer, at the right time.

Customer Experience

The experience evolution

There was no theory, prediction or any amount of planning that could account for the impact the pandemic would have on the experiential sector in 2020.