Adam Jabłoński, Account Management Strategy Team Manager at RTB House, explains how Deep Learning technology can help retailers win out in the ‘Golden Quarter’.
Adam Jabłoński, Account Management Strategy Team Manager at RTB House, explains how Deep Learning technology can help retailers win out in the ‘Golden Quarter’.
A collection of comments from industry executives in response to the latest AA/WARC Expenditure Report.
Retail has been one of the sectors hardest hit by COVID-19, with 2020 being one of the worst years on record for retail sales growth. While the impact has been immensely damaging, the global pandemic has also provided the impetus to change the way retailers operate.
The global pandemic has caused some major changes to the face of retail and ecommerce in the UK. The growing shift towards online shopping has accelerated at a pace no-one was quite expecting and for online retailers, it can feel like a race to keep up.
Pre-Covid, we saw the impact of online consumer demand growing and behavior adjusting, but brands often had time to analyze how they wanted to respond to it and when.
For over a decade the advertising industry has seen digital content consumers as almost binary; ad-blocking users and non-ad-blocking users. However, as the industry and technology has evolved, this way of thinking is no longer valid or accurate.
COVID-19 came as a rude awakening to the greetings industry. Highlighting the demand for online greetings, investors are seizing the opportunity and backing digital offerings.
As a consumer (and a ‘creative’) I sometimes feel disappointed and betrayed by brands. For many years I’ve obediently bought products I don’t need. Most of my monthly wage has gone to marketing messages I’ve listened to, and businesses I’ve been loyal to. But now – just when I need these brands the most, when we all do – they’re letting us down.
Returns are a growing problem for retailers that continue to see them as an opportunity rather than a threat, says Julian Krenge, Co-founder and CTO at parcelLab.
Social media gets more powerful every year, and currently there are 45 million active users in the UK regularly scrolling to catch up with friends, share milestones and more recently to shop. Up until now, the main shopping experience could only really take place by exiting the platforms to enter a brand or retailer website, but this is no longer the case.
Over the past year most of us have seen our social, work and family life shrink to a glimmer of their former glory. Digital channels have taken a new precedence in our lives.
In today’s competitive global marketplace, brands are increasingly searching for new ways of engaging with customers and managing their supply chains more effectively.
