Adam Jabłoński, Account Management Strategy Team Manager at RTB House, explains how Deep Learning technology can help retailers win out in the ‘Golden Quarter’.
Adam Jabłoński, Account Management Strategy Team Manager at RTB House, explains how Deep Learning technology can help retailers win out in the ‘Golden Quarter’.
By Ellie Atkinson, Social Strategist
Customers are taking control of their digital life and expect a level of personalisation from brands that few are yet able to deliver.
Through an in depth understanding of your customer, you can begin to anticipate trends, desires and behaviours which can help you cater your product to the right audience.
Frictionless user experience has been at the top of ecommerce agendas over the last couple of years, with a real focus on providing customers with smooth and efficient journeys.
Previously a race to the bottom in terms of cost, Covid-19 sparked a new approach to ecommerce packaging with retailers, as well as food and drink providers, forced to re-look at their requirements.
The arrival of new payment types and digital experiences used in the past year – for instance increased use of mobile wallets and Buy-Now-Pay-Later services – has provided an opportunity to accelerate the growth path for real-time payments.
While ecommerce was once regarded defensively for taking business away from the store, many retailers have come full circle in their thinking.
The challenge for multichannel retailers now is to capture – and satisfy – this appetite in a way that keeps customers coming back.
Which factors have collided to make the UK such a ripe market for Amazon? Does this apply for other online marketplaces? And can brands benefit from an environment where these selling platforms thrive?
Partner Content The ecommerce marketer’s
Email s still a highly valuable, effective and profitable marketing tool to the brands that choose to pay attention and give it a chance to shine.
Q&A with Sanchit Sareen, Customer Success Lead, Activate & Impact EMEA on social commerce, Facebook’s moves and influencer marketing.
