Adam Jabłoński, Account Management Strategy Team Manager at RTB House, explains how Deep Learning technology can help retailers win out in the ‘Golden Quarter’.
Adam Jabłoński, Account Management Strategy Team Manager at RTB House, explains how Deep Learning technology can help retailers win out in the ‘Golden Quarter’.
There has been much anguish expressed over the almighty change that is in the process of taking place in digital advertising, but it is a chance to seek out new – and better – opportunities.
Watch the video now and follow this ongoing story as we seek to understand #LifeOnTheDigitalHighStreet.
In an ecommerce retail model, the quality of the fulfilment process – from the timeliness of delivery to the look and feel of the packaging – defines a customer’s experience.
retailers find themselves at different stages of digital and data maturity, and their foundations and context all vary.
What can brick-and-mortar retail take from the digital space? How can digital shopping tools be leveraged to improve the in-store experience?
Modern feed management enables brands and retailers to quickly and easily create perfectly-structured data feeds.
As consumers quickly adapt to getting help from their personal assistants, it is leading to a shift in consumer behaviour. Recent research found that nearly a third (30%) of consumers that own smart devices use them to shop and order from.
A successful ecommerce site will also ease the purchasing process: from identifying a product, and checking it’s in stock, through to buying it and having it delivered to your home at a convenient time.
Crises like Covid cause countries and their people to look in rather than out, as you might expect as this all comes down to the health of each and everyone else. But this inward thinking can extend to all areas of life and business, with the result that opportunities available now and after the crisis can be missed.
The most useful data depends on the source, which makes all the difference in the efficiency of the entire data scraping and analysis pipeline. Here are five places to discover data gems that can power your ecommerce strategy.
Ecommerce channels don’t cater for the same sales and marketing objectives, audience type, or even the same buyer journey stage.
The future of the High Street retailer looks challenging, but we plan to dig out and share stories and lessons from those traditional retail businesses adapting and pivoting their way back to growth.
