The Golden Quarter: Key learnings ahead of the Q4 gold rush
Adam Jabłoński, Account Management Strategy Team Manager at RTB House, explains how Deep Learning technology can help retailers win out in the ‘Golden Quarter’.
Adam Jabłoński, Account Management Strategy Team Manager at RTB House, explains how Deep Learning technology can help retailers win out in the ‘Golden Quarter’.
Adam Jabłoński, Account Management Strategy Team Manager at RTB House, explains how Deep Learning technology can help retailers win out in the ‘Golden Quarter’.
We asked Luke Judge to tound up all the major news from Shopify Unite
Retailers rely on their marketing teams to engage with existing customers to build brand loyalty and attract new customers. However, as consumers become more actively focused on shopping with brands who are behaving more sustainably, the carbon footprint from the marketing engagements they receive are an important consideration.
For retailers, this is a chance to rethink the way they do business, but also to put the consumer – the seeker – at the centre of the entire business.
Today there is less focus among advertisers and agencies on getting ads out anywhere at the lowest possible cost, and instead a shift in focus onto buying ads at the right price, but in premium environments and at the highest possible quality.
As they grow and scale, it’s essential for ecommerce brands to shift from fragmented platforms and Excel spreadsheets to an integrated technology stack
New Digital Age and Ecommerce
In 2021, live shopping is the trend to watch among those to have grown up with real-time interactions from Instagram and TikTok.
One in five (17%) consumers now receive subscription boxes, ranging from toilet paper to dog food, razors and even ink cartridges – consumers have turned to this model during lockdown to ensure they can get hold of what they need when they need it.
Partnership marketing has the power to turbocharge corporate social good initiatives for retailers, writes Daisy-Blue Tinne, Director, Channel Partnerships EMEA at Impact.
Ecommerce analytics aren’t limited to providing intel on where your customers are coming from or their browsing habits. It goes beyond that.
By Shagun Varshney, Product Manager
While online shopping quickly became a lifeline for many during the pandemic, the most vulnerable in our society were left cut off and, in some cases, forced to risk their health to buy essential goods.
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