Interviews, insight & analysis on Ecommerce

Opinion

Marketing

Making sustainability a reality in your ecommerce strategy

Retailers rely on their marketing teams to engage with existing customers to build brand loyalty and attract new customers. However, as consumers become more actively focused on shopping with brands who are behaving more sustainably, the carbon footprint from the marketing engagements they receive are an important consideration.

Advertising in 2021 is about brand metrics, not delivery metrics

Today there is less focus among advertisers and agencies on getting ads out anywhere at the lowest possible cost, and instead a shift in focus onto buying ads at the right price, but in premium environments and at the highest possible quality.

Partnerships with Purpose

Partnership marketing has the power to turbocharge corporate social good initiatives for retailers, writes Daisy-Blue Tinne, Director, Channel Partnerships EMEA at Impact.