Interviews, insight & analysis on Ecommerce

Opinion

DTC

How online brands took centre stage – and show no signs of stopping

Alongside a surge in online revenue, brands have acquired valuable lessons, accelerated digital strategies and expanded into new channels in order to reach their target customers. Many businesses may still be on the road to recovery, but has this intensely challenging period actually future-proofed these retail brands more than ever before?

Marketing

Branded Content: Measurement approaches in a digital world

Marketers know effective branded content in premium environments provides brands with a strong halo effect, but measurement options offered by publishers are often weak, with over reliance on flawed panel-based research. Over many years working on the commercial side of a leading media owner, I consistently came up against three issues:

Technology

AI-powered retail transformation for growth & profitability

Despite stores reopening, customers have grown accustomed to the convenience of eCommerce and this is pushing retailers to re-evaluate how their offerings stack up in the omnichannel customer experience journey.