Adam Jabłoński, Account Management Strategy Team Manager at RTB House, explains how Deep Learning technology can help retailers win out in the ‘Golden Quarter’.
Adam Jabłoński, Account Management Strategy Team Manager at RTB House, explains how Deep Learning technology can help retailers win out in the ‘Golden Quarter’.
Research compiled by MediaCom Manchester indicates that millions of consumers are beginning their 2021Christmas preparations further ahead than ever before
If everyone is offering a subscription service, how is yours different? This is the question subscription businesses grapple with on a daily basis.
The rapid shift to online was particularly prominent within areas such as the beauty sector. Traditionally reliant on in-store samples to get customers to try new products or switch brands, lockdown meant that this experience had to move online – and quickly.
In this new retail landscape, brands need to get smarter. Our research reveals a clear demand for more convenient and tailored customer services, both in-store and online.
Advertising has lost the trust of the people it needs to appeal to, and partnership marketing has been able to rediscover that trust via other channels
Retailers should be taking an omnichannel approach to commerce and focus on delivering a consistent customer experience across all of their commerce channels.
The gaming ecosystem harbours the most passionate and engaged audiences in media and we are seeing massive brand investment flooding in
Marcel Hollerbach, Chief Innovation Officer at Productsup, shares advice on how smaller businesses can compete with commerce giants.
The rise in international direct-to-consumer (D2C) purchases in the last six months has been led by Millennial demographics, with reduced access to stores during the pandemic prompting over half (52%) of 25–34-year-olds to buy direct from international online brands.
There are some fundamentals that ecommerce providers must take onboard now if they want to have a successful holiday season.
Spain is recovering fast but to suceed there, you need to understand the customer
AI is not just there for the nasty things in life like underpinning Google’s anxiously awaited algorithm updates. More and more, the technology is being harnessed to change the way SEOs work – helping them ensure Google gets it right with their content.
