Interviews, insight & analysis on Ecommerce

Opinion

Customer Experience

Marcus Oughton, Head of Ecommerce, Clarks on the future of ecommerce

In this series, ECA is talking to the heads of ecommerce at agencies and brands to find out what the industry’s leading players think about the future of the ecommerce industry. Next up is Marcus Oughton, Head of Ecommerce, Clarks UK & EMEA.

Marketing

What does omnichannel mean post-pandemic?

Omnichannel retailing has always proved challenging for retailers – for both those that have successfully migrated from a pure brick-and-mortar format, to retailers that natively blended online and physical stores from their inception.