Interviews, insight & analysis on Ecommerce

Opinion

General

Now is the time to get ahead of your Christmas marketing

If Christmas 2021 was all about dynamic marketing to replicate the best of the online and bricks and mortar experiences, 2022 is more about being highly tactical, efficient and competitive, writes Thomas Peham, VP of Marketing at enterpr…ise CMS Storyblok

General

How micro fulfilment centres are transforming ecommerce

In response to the rise in demand for same-day and next-day delivery and click-and-collect, some forward-thinking retailers – namely those in the e-commerce space – have introduced micro fulfilment centres (MFCs), writes Gavin Harrison of Element Logic…

Technology

Online text analysis can help retailers add value for customers

It’s critical for grocery retailers and consumer brands to identify what they can do to be  relevant and to add value in times of a UK-wide cost of living crisis, write Emma Thompson at Golley Slater and Holly Clarkson at Relative Insight…

Strategy

Taming the wild west of retail media: The good, the bad and what’s next

Whilst ecommerce giant Amazon is the dominant retail media player – currently accounting for 77.7% of US digital retail media spend – many retailers have now entered the media space motivated by the ability to capitalise on their consumer data and unique inventory to create an additional revenue stream.