Interviews, insight & analysis on Ecommerce

Opinion

Responsible Business

The impact of the cost-of-living crisis on ecommerce businesses

Ecommerce might see a slight slowdown in growth, but there are still opportunities for online stores to meet consumer demand. For many, it’s a case of rethinking strategies and refocusing to align with a changing consumer mindset.

Marketing

Ecommerce brands need certainty of outcomes – affiliate marketing improves the chances

The marketers that will lead the way are the ones that will deliver certainty about the outcome of every single marketing action that they undertake for their brands. That’s why I believe that the use of affiliate marketing will become a significant approach for marketers wishing to speed their path towards certainty.

Customer Experience

Why Personalisation in 2023 is all about AI

Artificial Intelligence (AI) to drive core functions for retailers and brands will be a priority for 2023 as costs rise and customers become even more demanding, explains Emma Sahota, UK Managing Director at Astound Commerce… 

Strategy

Social commerce in the face of consumer mistrust

With ecommerce businesses generating over £500bn worth of sales worldwide through social commerce this year, there’s a clear opportunity for retailers to expand into a new channel of commerce, but what’s the catch? 

Responsible Business

Sustainability: a cornerstone for customer collaboration in 2023

Following a year fraught with conflict and economic turbulence, how do brands undertake the task of winning and retaining shoppers in this current landscape? Emma Sahota, Managing Director of Astound Commerce, examines the issue for ecommerce Age…