Interviews, insight & analysis on Ecommerce

Opinion

Marketing

Filling the retail funnel with first-page SEO

Is Google the gift that keeps on giving to your business, or does it drive you to distraction? Garry Hamilton of Equator examines the latest trends in SEO for Ecommerce Age…

Strategy

Ecommerce Crisis Management: How agility is crucial for success

Recent times have shown that being prepared and agile should be ingrained in the identity of a business, in order to be fully prepared to weather any storm and deliver all-important customer satisfaction in all circumstances.

Customer Experience

Brands prioritise digital quality to keep hold of customers

Retailers and consumer brands are under constant pressure to create the best physical and digital experiences to retain existing customers and attract new ones. Unfortunately, the bar is constantly being raised because of rapidly evolving technology like AI, VR and the metaverse.