Brands are looking for ways to ensure customer satisfaction even during peak season, whether it be post-purchase communications, in-store experiences, and personalised recommendations. One crucial aspect that many retailers are overlooking holds immense potential for revenue retention and customer satisfaction: returns.
Brands are looking for ways to ensure customer satisfaction even during peak season, whether it be post-purchase communications, in-store experiences, and personalised recommendations. One crucial aspect that many retailers are overlooking holds immense potential for revenue retention and customer satisfaction: returns.
While discounting strategies are often
By Nikhita Hyett, MD, Europe
Tony Bailey of Astbury Collections talks us through the growth of his company
n a new series, ECA is talking to the heads of ecommerce at agencies and brands to find out what the industry’s leading players think about the future of the ecommerce industry. Next up is Kudzai Mubaiwa, Head of Performance Media, Performics @ Spark Foundry.
James Brooke, CEO of Amplience, discusses the elements that define digital transformation for the ecommerce industry today.
The wisest businesses are undoubtedly those that have anticipated the warning signs for trouble ahead, acted on them and planned well in advance to see them through the next few months in one piece.
Research compiled by MediaCom Manchester indicates that millions of consumers are beginning their 2021Christmas preparations further ahead than ever before
Retailers should be taking an omnichannel approach to commerce and focus on delivering a consistent customer experience across all of their commerce channels.
Marcel Hollerbach, Chief Innovation Officer at Productsup, shares advice on how smaller businesses can compete with commerce giants.
Uncapped, a London-based startup changing
The current changes in the ecommerce landscape seem to offer a one-of-a-kind opportunity to create memorable marketing moments and build strong customer relationships, only if advertisers and marketers are willing to move strategically. So how can they do this and what is the stand out area that marketers need to re-think to make ecommerce really work?
This year’s festive season could mean that brands have to prepare for two distinctly different approaches to shopping, according to eBay.
