Customer Experience

Curious recently partnered with YouGov to conduct a study into The Hybrid Consumer, in which we set out to establish the extent to which people will carry their new digital habits into their post-pandemic lives.

PayU’s most recent report looking at consumer spending globally found that Latin America is set to become the new global destination for emerging ecommerce leader

One in five (17%) consumers now receive subscription boxes, ranging from toilet paper to dog food, razors and even ink cartridges – consumers have turned to this model during lockdown to ensure they can get hold of what they need when they need it.

Customers are taking control of their digital life and expect a level of personalisation from brands that few are yet able to deliver.

Through an in depth understanding of your customer, you can begin to anticipate trends, desires and behaviours which can help you cater your product to the right audience.

Frictionless user experience has been at the top of ecommerce agendas over the last couple of years, with a real focus on providing customers with smooth and efficient journeys.

While ecommerce was once regarded defensively for taking business away from the store, many retailers have come full circle in their thinking.