Interviews, insight & analysis on Ecommerce

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Customer Experience

How personalisation can spell success for the holiday season and beyond

September 22, 2023

While loyalty programs are well-established in creating consumer engagement and return business, through personalising these programs retailers can ensure that their clientele won’t switch to a rival brand with a better understanding of their needs. In fact, personalisation is increasingly the norm: research shows that 71% of consumers expect companies to deliver personalised interactions, while 76% get frustrated when this doesn’t happen. 

How personalisation can spell success for the holiday season and beyond

September 22, 2023

While loyalty programs are well-established in creating consumer engagement and return business, through personalising these programs retailers can ensure that their clientele won’t switch to a rival brand with a better understanding of their needs. In fact, personalisation is increasingly the norm: research shows that 71% of consumers expect companies to deliver personalised interactions, while 76% get frustrated when this doesn’t happen. 
Customer Experience

How conversational commerce is driving ROI for brands

By having real-time conversations with customers, brands are able to establish a connection and drive loyalty by providing exactly what a shopper needs at exactly the right time.

Andy Oakes August 20, 2021
Customer Experience

A new age of automotive retail

One unforeseen benefit of the move to digital retail is women are better represented in the marketing and digital operations of manufacturers and dealers

Andy Oakes July 26, 2021
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