Interviews, insight & analysis on Ecommerce

News

Marketing

Cookies crumbling: a positive change on the horizon

The final sunset of the third-party cookie has been on the horizon for digital marketing for the last year or so and there are several schools of thought as to the impact this monumental shift will have on the Ecommerce industry, writes Gordon McCaw of Dog…

DTC

ESW to acquire Ecommerce platform Scalefast

ESW, a leading global direct-to-consumer (DTC) ecommerce company, has agreed to acquire Scalefast, a Los Angeles–based, end-to-end Ecommerce solution provider…

Customer Experience

British consumers demand greater government protection against fake reviews 

Latest research reveals British consumers want measures that offer them total protection from fake reviews. 78% of consumers and 81% of businesses are calling for greater action to put an end to fake reviews and urging the Government to bring in the same laws being introduced across the EU on 28th May…   

Marketing

Making marketing emails accessible

According to research from the World Health Organisation, more than two billion people around the
world suffer from a vision impairment alone, writes Guy Hanson of Validity…

General

UK unwrapping more gift cards than ever

Sales of gift cards have accelerated in the UK, with nearly two-thirds (61%) of consumers purchasing the same or more in 2021 compared to 2020, according to a survey released by Fiserv, Inc…