InMobi Commerce, a leading advertising technology platform for eCommerce companies, has revealed that Lord and Taylor’s latest retail media program, powered by InMobi’s technology, yielded significant increases in sales, gross merchandise value, and click-through rate for the leading women’s clothing brand.
The brand, itself a fashion leader, sought to enhance its online presence and showcase its unique assortment of products to Lord & Taylor’s online shoppers. Utilizing InMobi Commerce’s suite of video-led product discovery solutions, the brand launched a campaign aiming to increase awareness and consideration for its products.
Leveraging the program’s wide range of video ad experiences powered by InMobi, the brand achieved a remarkable 557% increase in new product sales and a 480% increase in gross merchandise value, in addition to a 2.2% improvement in click-through rate. This increased engagement translated into substantial sales growth, validating consumers’ adoption and preference to better discover products through video.
Sebastien Lesage, Senior Vice President of Marketing and Digital at Lord & Taylor, commented: “By collaborating with InMobi Commerce, Lord & Taylor has benefited from a valuable partnership that has enabled us to create more engaging and effective advertising opportunities, resulting in real and measurable success for our brand partners. This success demonstrates the power of video in conveying the brand’s story while driving sales on Lord & Taylor’s website.”
Powered by machine learning and providing deep, strategic insights, InMobi Commerce aims to help retailers maximize budgets from existing brands. InMobi Commerce is a pioneer in launching shoppable videos to retailers, helping them create high-impact shopping experiences, moving immersive product discovery from social platforms back to their owned channels.
Jimit Doshi, Senior Vice President and General Manager of InMobi Commerce, commented: “We are thrilled to witness the impact of video-driven experiences and their adoption by consumers as shown by these positive results. This changes the game for brands and retailers trying to connect and help consumers shop in innovative ways.”
Supporting all retail verticals—including consumer packaged goods, consumer electronics as well as apparel and beauty—InMobi Commerce helps retailers successfully capitalize and differentiate in the growing retail media market opportunity with video and other innovative solutions. Leveraging upon the advancements of AI and Machine learning, InMobi Commerce provides a platform for retailers to create and offer premium ad space to help brands connect with high-intent shoppers as they research, browse, and shop online. The solution’s industry-first video formats including brand video, sponsored product video, and shoppable ads, provide advertisers an opportunity to place premium content that helps drive increased engagement and return on investment.