DTC
ESW to acquire Ecommerce platform Scalefast
ESW, a leading global direct-to-consumer (DTC) ecommerce company, has agreed to acquire Scalefast, a Los Angeles–based, end-to-end Ecommerce solution provider…
May 10, 2022
Michael Feeley
Customer Experience
British consumers demand greater government protection against fake reviews
Latest research reveals British consumers want measures that offer them total protection from fake reviews. 78% of consumers and 81% of businesses are calling for greater action to put an end to fake reviews and urging the Government to bring in the same laws being introduced across the EU on 28th May…
May 10, 2022
Customer Experience
McKinsey & Company acquires S4G Consulting to accelerate clients’ end-to-end growth
McKinsey & Company has acquired Madrid-based S4G Consulting. As a Salesforce Platinum Partner, S4G specializes in helping companies of all sizes extend the power of Salesforce’s customer relationship management (CRM) platform to improve customer outcomes.
May 4, 2022
General
UK unwrapping more gift cards than ever
Sales of gift cards have accelerated in the UK, with nearly two-thirds (61%) of consumers purchasing the same or more in 2021 compared to 2020, according to a survey released by Fiserv, Inc…
April 29, 2022
Marketing
RendezVerse appoints Fox Agency for B2B campaigns
RendezVerse, a metaverse platform targeting the hotels and events industry, has appointed B2B technology marketing specialist Fox Agency as a global agency partner…
April 27, 2022
DTC
WPP expands into end-to-end ecommerce with the launch of ‘Everymile’
WPP has launched ‘Everymile’, a new fully managed service that provides brands with an outsourced direct-to-consumer (DTC) ecommerce solution…
April 26, 2022
Customer Experience
Merkle unveils Experience & Commerce practice to target ‘next-generation loyalty’ for brands
Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, has formally unveiled its global Experience & Commerce practice and named the leadership team spearheading the agency’s services.
April 21, 2022
Logistics
BigCommerce and Avasam unveil integration to create online dropshipping businesses in seconds
BigCommerce, a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, has partnered with London-based dropshipping marketplace, Avasam to launch its new integration, Click2Launch.
April 21, 2022
DTC
Builders’ merchant Bradfords boosts conversions by 20% with improved product information
Builders’ merchant, Bradfords Building Supplies, has transformed the way it merchandises its products online using a solution from Akeneo, the global leader in product experience management (PXM) and product information management (PIM).
April 20, 2022
DTC
From Slacker to Power Shopper: Gen X is direct-to-consumer ecommerce’s stealth demographic
Gen X consumers, the demographic aged between 41-56, are increasingly shopping direct-to-consumer (DTC) and cross-border online, according to ESW’s ‘Global Voices: 2022’.
April 12, 2022
Technology
InMobi Commerce enables industry-first Shoppable Video for retailers
InMobi has launched InMobi Commerce, a suite of product discovery and monetization solutions for retailers and ecommerce companies.
March 30, 2022
General
BigCommerce releases Multi-Storefront functionality
Open SaaS ecommerce platform BigCommerce has released Multi-Storefront, a new feature that helps enterprise merchants to create and manage multiple storefronts within a single BigCommerce store.
March 29, 2022
