Strategy
5 top tips for recession-proofing with retention
Charlie Casey, CEO of LoyaltyLion, provides advice on how brands can win even in the face of a recession.
December 15, 2022
ECA Staff
Marketing
Forward-looking partnerships are key to driving growth for celebrity brands and content owners
Over the last ten years, an array of streaming platforms have sprung
up, posing a challenge for already established figures trying to retain their connections with core audiences, writes Amir Jirbandey, Head of Growth, Papercup…
December 14, 2022
Marketing
Filling the retail funnel with first-page SEO
Is Google the gift that keeps on giving to your business, or does it drive you to distraction? Garry Hamilton of Equator examines the latest trends in SEO for Ecommerce Age…
December 14, 2022
General
Retail trends for ’23: discount disbelief, debate on returns charges and customer loyalty at a premium
Karel Schindler of ROI Hunter highlights four trends that retailers cannot afford to ignore next year…
December 12, 2022
Marketing
Retail media networks: the future of digital marketing or simply a fad?
Graham Tricker, Commercial Director, UK at LiveRamp, explores the opportunity presented by retail media networks.
November 18, 2022
Marketing
Retail media networks: a new opportunity emerging in ecommerce
Carly Donovan, Associate Partner at McKinsey & Company, explores the opportunity provided by retail media networks.
November 17, 2022
Marketing
If at first you don’t succeed: how to revive an abandoned basket
For all retailers, abandonment is a constant source of frustration, but for brands in the luxury sector the figures are even more stark, writes Cian Agnew of Wunderkind International…
November 17, 2022
Strategy
Preparing for peak season — Four lessons for heading into Black Friday 2022
James McCormick, VP of Marketing at Contentsquare, shares the four trends that retailers should build into their 2022 ‘sales season’ plans.
November 2, 2022
Strategy
Overlooking omnichannel strategy can block Black Friday retailers’ returns
Sarah Friswell, CEO at Red Ant, explains why an omnichannel focus is vital for success this Black Friday and Cyber Monday.
November 1, 2022
Technology
How to build app experiences your customers won’t forget
Research shows that users try out apps and delete the ones that fail to engage within the first three to seven days, writes Jo Eckersley, CEO of Bubbl…
October 24, 2022
General
Now is the time to get ahead of your Christmas marketing
If Christmas 2021 was all about dynamic marketing to replicate the best of the online and bricks and mortar experiences, 2022 is more about being highly tactical, efficient and competitive, writes Thomas Peham, VP of Marketing at enterpr…ise CMS Storyblok
October 21, 2022
Strategy
The ultimate loyalty blueprint for a sell-out Black Friday
Charlie Casey, CEO of LoyaltyLion, delves into recent research which surveyed UK consumers to understand their Black Friday wish list from brands.
October 13, 2022
