Interviews, insight & analysis on Ecommerce

Customer Experience

How ecommerce will step up a gear in 2022

Lia Cattassini, Strategy Director at Tribal Worldwide, looks at why blended retail will be the key to brands creating the best possible customer experience.


How to capitalise on two years of rapid ecommerce growth

Benoit Boudier, Head of Business Development for Regional Businesses at Worldline examines how the 2020-2021 period fundamentally shaped ecommerce and how companies can optimise their payment strategy to make the most of opportunities in the year ahead.


The role of data science in the future of ecommerce

The rapid shift to online was particularly prominent within areas such as the beauty sector. Traditionally reliant on in-store samples to get customers to try new products or switch brands, lockdown meant that this experience had to move online – and quickly.