Interviews, insight & analysis on Ecommerce


The role of data science in the future of ecommerce

The rapid shift to online was particularly prominent within areas such as the beauty sector. Traditionally reliant on in-store samples to get customers to try new products or switch brands, lockdown meant that this experience had to move online – and quickly.


How SEOs can make AI work for them

AI is not just there for the nasty things in life like underpinning Google’s anxiously awaited algorithm updates. More and more, the technology is being harnessed to change the way SEOs work – helping them ensure Google gets it right with their content.