Strategy
How do you compete with the Amazons of today?
Marcel Hollerbach, Chief Innovation Officer at Productsup, shares advice on how smaller businesses can compete with commerce giants.
October 13, 2021
ECA Staff
Technology
How SEOs can make AI work for them
AI is not just there for the nasty things in life like underpinning Google’s anxiously awaited algorithm updates. More and more, the technology is being harnessed to change the way SEOs work – helping them ensure Google gets it right with their content.
October 6, 2021
Marketing
Black Friday – The alternative incentives that will drive sales as effectively as discounts
To understand the opportunity that exists around this year’s BFCM, we need to first understand the science behind discounting. There’s a psychological thrill that comes with saving money.
October 5, 2021
Customer Experience
Why QVC-style shopping is finally having its heyday
Five9 CMO Genefa Murphy discusses livestreamed shopping events and the importance of exemplary customer service to deal with the increased demand that brings.
October 5, 2021
Customer Experience
The rise of instantaneous grocery deliveries and the impact on CX
Retailers have struggled to cope with this demand and maintaining a seamless customer experience was initially a significant shift that presented difficulties for many grocers that didn’t have the right infrastructure in place to support their delivery and supply chain at the scale required.
October 4, 2021
Responsible Business
Sustainability is meaningless without authenticity
Brands can no longer ignore the need to commit more fully to an increasingly sustainable operation.
October 1, 2021
Strategy
Rethink and reset your ecommerce strategy
The current changes in the ecommerce landscape seem to offer a one-of-a-kind opportunity to create memorable marketing moments and build strong customer relationships, only if advertisers and marketers are willing to move strategically. So how can they do this and what is the stand out area that marketers need to re-think to make ecommerce really work?
September 29, 2021
Technology
How Co-op’s data-led delivery platform let it grow ecommerce sales twentyfold last year
Co-op’s decision to partner with delivery and fulfilment cloud platform provider Bringg allowed it to significantly scale up its online presence, while offering one-hour delivery at a 20% price reduction compared to pre-pandemic levels.
September 27, 2021
Customer Experience
More “Chat” than “Bot” – making AI chatbots work for your online business
Thanks to increasing technological advancements and the boom in ecommerce, it is almost impossible to shop online without coming across a chatbot.
September 16, 2021
DTC
How online brands took centre stage – and show no signs of stopping
Alongside a surge in online revenue, brands have acquired valuable lessons, accelerated digital strategies and expanded into new channels in order to reach their target customers. Many businesses may still be on the road to recovery, but has this intensely challenging period actually future-proofed these retail brands more than ever before?
September 13, 2021
Marketing
Slacks, snacks and Macs: How the pandemic has changed online buying habits and the importance of reviews
Julie McGinlay, Head of Brand, PR and Comms at eDesk, explains why brands should be putting their positive reviews to good use.
September 13, 2021
Strategy
Four AI essentials for ecommerce success
Michael Wu, Chief AI Strategist at PROS, looks at how artificial intelligence can bring success to your ecommerce strategy.
September 9, 2021
