AI is not just there for the nasty things in life like underpinning Google’s anxiously awaited algorithm updates. More and more, the technology is being harnessed to change the way SEOs work – helping them ensure Google gets it right with their content.
To understand the opportunity that exists around this year’s BFCM, we need to first understand the science behind discounting. There’s a psychological thrill that comes with saving money.
Five9 CMO Genefa Murphy discusses livestreamed shopping events and the importance of exemplary customer service to deal with the increased demand that brings.
Retailers have struggled to cope with this demand and maintaining a seamless customer experience was initially a significant shift that presented difficulties for many grocers that didn’t have the right infrastructure in place to support their delivery and supply chain at the scale required.
Brands can no longer ignore the need to commit more fully to an increasingly sustainable operation.
The current changes in the ecommerce landscape seem to offer a one-of-a-kind opportunity to create memorable marketing moments and build strong customer relationships, only if advertisers and marketers are willing to move strategically. So how can they do this and what is the stand out area that marketers need to re-think to make ecommerce really work?
Co-op’s decision to partner with delivery and fulfilment cloud platform provider Bringg allowed it to significantly scale up its online presence, while offering one-hour delivery at a 20% price reduction compared to pre-pandemic levels.
Thanks to increasing technological advancements and the boom in ecommerce, it is almost impossible to shop online without coming across a chatbot.
Alongside a surge in online revenue, brands have acquired valuable lessons, accelerated digital strategies and expanded into new channels in order to reach their target customers. Many businesses may still be on the road to recovery, but has this intensely challenging period actually future-proofed these retail brands more than ever before?
Julie McGinlay, Head of Brand, PR and Comms at eDesk, explains why brands should be putting their positive reviews to good use.