DTC
The Role of Data-Driven Customer Experience in Direct-to-Consumer
Brands and product manufacturers are increasingly turning to direct-to-consumer (DTC)
January 21, 2022
ECA Staff
Customer Experience
Why digital tech will enable more personalised customer services in 2022
Brian Atkinson, Vice President and General Manager at Five9, shares five 2022 predictions to help businesses stay ahead of customer expectations.
January 6, 2022
Customer Experience
Beyond Black Friday: How to keep customers returning long after sales end
Andre Hordagoda, Co-CEO & Co-founder of Go Instore, provides advice on retaining customers beyond Black Friday.
December 2, 2021
Strategy
Digital transformation is as much about the journey as it is about the destination
James Brooke, CEO of Amplience, discusses the elements that define digital transformation for the ecommerce industry today.
November 8, 2021
Logistics
How to retain customers in a subscription business
If everyone is offering a subscription service, how is yours different? This is the question subscription businesses grapple with on a daily basis.
October 25, 2021
Technology
The role of data science in the future of ecommerce
The rapid shift to online was particularly prominent within areas such as the beauty sector. Traditionally reliant on in-store samples to get customers to try new products or switch brands, lockdown meant that this experience had to move online – and quickly.
October 19, 2021
Customer Experience
Customer expectations have changed. It’s time to deliver smarter shopping experiences
In this new retail landscape, brands need to get smarter. Our research reveals a clear demand for more convenient and tailored customer services, both in-store and online.
October 18, 2021
Strategy
How do you compete with the Amazons of today?
Marcel Hollerbach, Chief Innovation Officer at Productsup, shares advice on how smaller businesses can compete with commerce giants.
October 13, 2021
Technology
How SEOs can make AI work for them
AI is not just there for the nasty things in life like underpinning Google’s anxiously awaited algorithm updates. More and more, the technology is being harnessed to change the way SEOs work – helping them ensure Google gets it right with their content.
October 6, 2021
Marketing
Black Friday – The alternative incentives that will drive sales as effectively as discounts
To understand the opportunity that exists around this year’s BFCM, we need to first understand the science behind discounting. There’s a psychological thrill that comes with saving money.
October 5, 2021
Customer Experience
Why QVC-style shopping is finally having its heyday
Five9 CMO Genefa Murphy discusses livestreamed shopping events and the importance of exemplary customer service to deal with the increased demand that brings.
October 5, 2021
