General
Eco choices aren’t just for consumers
Sustainable buzzwords have become the norm in marketing communications, but are brands actually doing enough?
May 22, 2023
ECA Staff
General
How customer data platforms drive personalisation
Shoppers are becoming more connected, less loyal, more informed, and channel-agnostic, writes Maria Novikova, CMO of Xenoss…
May 17, 2023
Strategy
The sound of success: Why retailers should be investing in audio advertising
Richard Williams, Commercial Director at AMA, explores the opportunities presented to retailers by digital audio ads.
May 15, 2023
Marketing
What’s holding back the personalisation of retail customer experiences?
Smaller retail businesses are not implementing personalisation as efficiently as their larger industry rivals and are failing to deliver personalised messaging over the appropriate channels.
May 15, 2023
Customer Experience
Enough chat – it’s time to use ChatGPT to offer customers more personalised experiences
Dan Hartveld, CTO at Red Ant, looks at how ChatGPT can help retailers to deliver better experiences for customers.
May 11, 2023
Strategy
How brands can make the most of retail media’s rapid growth
The sheer amount of targeting, personalisation and creative storytelling which can now be done via retail media compared to a few years ago is incredible, writes Amy Norton, Growth Director at Incubeta…
May 10, 2023
Strategy
Taking brand authenticity & digital engagement to the next level
As brands look to strike up more meaningful conversations with online buyers, Niraj Aswani CTO of Klevu discusses the importance of using the latest tech to make in-app and on-site interactions more human.
April 24, 2023
General
Don’t let the last mile turn into a negative review
What can and does go wrong in that last mile often has negative consequences, writes Rory O’Connor of Scurri…
April 20, 2023
General
How retailers can fully embrace marketplace momentum in 2023
Marketplaces are proving to be an answer to the shift towards ecommerce, by offering consumers a ‘one-stop shop’ for all their needs, writes Tony Preedy of Fruugo…
April 17, 2023
General
Seizing ecommerce opportunities in a bustling environment
In the last two years, sales from marketplaces accounted for 62% of global ecommerce revenue and grew by 29% – five percentage points higher than overall ecommerce growth, writes Orla Power of Luzern eCommerce…
March 10, 2023
Strategy
EMEA brands are prioritising retention in 2023
Brands are tightening spending and prioritising customer retention, according to a new study from Braze and Wakefield Research…
March 9, 2023
Strategy
How brands can maximise their online revenues through app usage and customer retention
Arunabh Madhur, Regional VP & Head Business EMEA at SHAREit Group, discusses the importance of catering to specific consumer preferences.
March 8, 2023
