
Eco choices aren’t just for consumers
Sustainable buzzwords have become the norm in marketing communications, but are brands actually doing enough?
Sustainable buzzwords have become the norm in marketing communications, but are brands actually doing enough?
Shoppers are becoming more connected, less loyal, more informed, and channel-agnostic, writes Maria Novikova, CMO of Xenoss…
Richard Williams, Commercial Director at AMA, explores the opportunities presented to retailers by digital audio ads.
Smaller retail businesses are not implementing personalisation as efficiently as their larger industry rivals and are failing to deliver personalised messaging over the appropriate channels.
Dan Hartveld, CTO at Red Ant, looks at how ChatGPT can help retailers to deliver better experiences for customers.
The sheer amount of targeting, personalisation and creative storytelling which can now be done via retail media compared to a few years ago is incredible, writes Amy Norton, Growth Director at Incubeta…
As brands look to strike up more meaningful conversations with online buyers, Niraj Aswani CTO of Klevu discusses the importance of using the latest tech to make in-app and on-site interactions more human.
What can and does go wrong in that last mile often has negative consequences, writes Rory O’Connor of Scurri…
Marketplaces are proving to be an answer to the shift towards ecommerce, by offering consumers a ‘one-stop shop’ for all their needs, writes Tony Preedy of Fruugo…
In the last two years, sales from marketplaces accounted for 62% of global ecommerce revenue and grew by 29% – five percentage points higher than overall ecommerce growth, writes Orla Power of Luzern eCommerce…
Brands are tightening spending and prioritising customer retention, according to a new study from Braze and Wakefield Research…
Arunabh Madhur, Regional VP & Head Business EMEA at SHAREit Group, discusses the importance of catering to specific consumer preferences.
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