Marketing
Who were the SEO winners and losers this Easter?
Who won the SEO game this Easter? How did supermarkets, chocolatiers and informational sites fare? Research from Sistrix reveals all…
April 25, 2022
ECA Staff
DTC
Why acing your returns process matters
In a recent survey, 81% of consumers said they would shun a retailer if they saw issues with their return process, writes Carmen Carey, CEO at Sorted…
April 22, 2022
DTC
Breaking down the barriers to cross-border ecommerce growth
The predominance of eCommerce has led to a rise in cross-border shopping, writes Orla Power, Director of Marketing, Luzern eCommerce…
April 19, 2022
Strategy
Fad or future? Demystifying today’s fragmented world of emerging channels
Touchpoints in customer journeys are converging, with some previously used for awareness, engagement and education now becoming shoppable purchase channels, writes Annie Little, Associate Strategy Director, Initials…
April 7, 2022
Strategy
How cross-border ecommerce can help retailers navigate growing market uncertainty
The unpredictability of global economies is making it difficult for retailers to predict performance this year. However, thanks to the internet, sellers in one country are no longer constrained to only reaching local consumers…
April 6, 2022
Marketing
Sao Paulo to London: a Brazilian perspective on global digital marketing
by Gustavo Morales, Head of
April 5, 2022
Strategy
4 predictions for the future of ecommerce
Daniel Alonso, VP – QCommerce at Glovo, shares his thoughts on the direction that ecommerce is heading.
April 5, 2022
Strategy
Organised chaos, how data management solves information pandemonium
Working effectively with information systems in modern cloud-native enterprises across a massively diverse data topography requires a comprehensive approach to information management…
April 1, 2022
Marketing
Building brand loyalty: the importance of an omnichannel approach and quality customer experience
Loyalty schemes are becoming more about building customer loyalty, and less about gathering data for marketing purposes. This means it’s more important than ever for retailers to understand what influences purchase decision making.
March 29, 2022
Marketplaces
Where Amazon falls short, the mid-market brands can shine
Jack Wearne, CEO at Ve Global, looks at how mid-market brands can capitalise on Amazon’s shortcomings.
March 24, 2022
DTC
Why ecommerce businesses need innovative AI and fraud prevention strategies
In Signifyd’s latest e-commerce data report, we explore how fraud strategies and artificial intelligence (AI) are key to fraud and abuse prevention solutions…
March 18, 2022
Strategy
Contextual advertising – why it’s the future for your ad campaigns, and how it will supercharge your ecommerce efforts
Peter Wallace, SVP of Sales, EMEA at JustPremium, discusses the power that contextual advertising offers the ecommerce world.
March 7, 2022
