General
Why it’s time to step up the digital transformation of retail
Retailers must leverage digital to focus on the customer, writes Nick Rudd of MMT…
August 14, 2023
ECA Staff
Strategy
What makes a best-in-class retail media network?
Hugh Stevens, UK MD at LiveRamp, explores how retailers can unlock the power of their customer data through retail media networks.
August 10, 2023
General
Chelsea Peers boosts PJ purchases by personalising online experience for curve customers
Online loungewear and sleepwear bran Chelsea Peer is using Nosto’s Commerce Experience Platform to tailor the shopping experience to customers looking for curve and maternity PJs…
August 4, 2023
General
Is header bidding the driving force to creating a fairer ad ecosystem?
Traditional bidding models, known as waterfall auctions, are generally thought to be a fragmented and inefficient way of carrying out programmatic advertising, writes Piero Pavone, CEO, Preciso…
July 31, 2023
Strategy
The Beyoncé ‘Halo’ effect: How brands can capitalise on intentional spending
Roxanne Harley, Head of Strategy & Client Development at Azerion, explores how brands can thrive around popular events.
July 26, 2023
Marketing
Everything you need to know about Retail Media
Bill Michels, GM of Retail Media at Moloco, explains why marketers are turning to retail media to drive campaign results, and how the distinct models can affect performance.
July 24, 2023
General
How FMCG brands can connect with consumers in the current economic climate
As the cost-of-living crisis rages on, consumers mixing things up with their grocery shopping, write George Vann of Ingenuity North and John Schumacher of Future Factory North..
July 14, 2023
General
Why prize promotions are just the ticket
Promotional marketing budgets are enjoying a positive uplift, writes James Willoughby, Head of Retail at Sense…
July 5, 2023
General
How brands can ease ongoing Brexit headaches
Post Brexit, UK-based retailers and brands with Direct To Consumer (DTC) channels still find themselves struggling to justify the expense and difficulty of selling into the Eurozone, writes Martim Avillez Oliveira, Chief Executive Officer – UK and Europe, ESW…
June 12, 2023
General
How data-driven personalisation can persuade consumers to buy anything
You can’t deliver an effective personalisation strategy unless you get to know the person behind the data, writes Phil Traquair, Account Director, Go Inspire Group…
June 5, 2023
General
Why an effective hybrid CX boils down to the right people, process, and technology
Customers today are weaving their online and offline shopping habits together, writes Stuart Russell, Chief Strategy Officer, Planning-inc…
May 31, 2023
General
The Future of Luxury Retail is Digital
When it comes to digital services, luxury retailers are falling behind, writes Dr. Stefan Sambol, Partner and Co-Founder, OMMAX…
May 30, 2023
