New Digital Age has proudly partnered with Control v Exposed (CvE) for the Time for a Reset podcast.
In this episode Paul Frampton talks to Chris Carter, Marketing & E-Commerce Director of Specsavers.
The discussion ranges from the decision to ditch the marketing plan from mid-March to liberate the marketing team to the increased importance of hyper-local and data-driven strategies to support the brand’s large high street presence.
The podcast also includes fascinating insights on Specsavers’ incredibly targeted media strategy.
